Skill UI

A comprehensive tool for managing PR crises and reputational threats. It provides rapid crisis assessment, classifies severity levels, identifies key stakeholders, and generates a structured response plan. The output includes tailored messaging for customers, media, and employees, a detailed communication timeline, channel deployment strategy, and a full recovery roadmap to rebuild trust.

Run simulated focus groups by leveraging real CRM data to predict how diverse customer segments will react to new messaging, pricing structures, or product concepts. This powerful tool generates structured predictions, including sentiment analysis and key objections, providing directional feedback before committing to expensive live research or campaigns. It bridges the gap between intuition and data-driven strategy.

A comprehensive tool for designing, mapping, and optimizing end-to-end marketing and sales funnels. It assists in customer journey mapping, attribution modeling, conversion path diagnosis, and gap analysis across various business models (B2B SaaS, e-commerce, etc.). Ideal for improving lead nurture flows and maximizing conversion rates.

This comprehensive tool analyzes the entire customer conversion funnel to pinpoint drop-off points, identify bottlenecks, and determine the root causes of underperformance (e.g., messaging, UX, targeting). It benchmarks current rates against industry averages, models improvement scenarios with projected revenue impact, and provides statistically validated, prioritized action plans to maximize overall conversion rate.

Design comprehensive customer journeys using state machine logic. This tool maps out every touchpoint, defines transitions based on customer behavior, incorporates branching logic for personalization, and simulates expected outcomes across multiple communication channels (email, SMS, social, etc.) before implementation. Ideal for optimizing acquisition, retention, and advocacy strategies.

This skill provides comprehensive support for designing, mapping, and optimizing end-to-end marketing automation workflows. It is essential for building sophisticated lead scoring models, multi-stage nurture sequences, time-based drip campaigns, and setting up complex behavioral triggers across the entire customer lifecycle. Use it for platform strategy, cross-channel orchestration, and advanced attribution modeling.

This tool simulates market demand using synthetic audience panels grounded in real CRM data to estimate customers' willingness-to-pay (WTP). It calculates optimal price points, acceptable price ranges, and analyzes price sensitivity across different buyer segments. Use this command to guide pricing strategies before product launch, tier adjustments, or competitive positioning evaluation, providing actionable intelligence without expensive formal research.

Designs an end-to-end, cross-platform retargeting playbook. This tool maps user behavior across the entire conversion funnel, segmenting audiences by stage (e.g., cart abandoners, viewers). It provides detailed guidance on creative sequencing, frequency capping, cross-platform coordination (Meta, Google, TikTok), budget allocation, and technical tracking setup, ensuring a coherent and optimized customer journey.

This tool performs deep, multi-touch attribution analysis to calculate comprehensive Return on Investment (ROI), Return on Ad Spend (ROAS), and Customer Acquisition Cost (CAC) across all marketing channels. It supports various attribution models (e.g., linear, time-decay) and projects long-term value using LTV, providing data for budget optimization, executive reporting, and identifying efficiency gaps.

A comprehensive tool for creating, validating, and deploying targeted email marketing campaigns across major platforms (SendGrid, Klaviyo, Customer.io, etc.). It manages the entire campaign lifecycle, from content personalization and A/B testing setup to rigorous spam scoring, compliance checks, and optimal send time scheduling, ensuring maximum deliverability and brand consistency.

A powerful skill designed to analyze raw ad campaign performance data from platforms like Google, Meta, and LinkedIn. It goes beyond simple metrics reporting, providing deep diagnosis by identifying underperforming ads, pinpointing budget waste, and calculating the true Customer Acquisition Cost (CAC). It generates concrete, actionable recommendations for what to cut, scale, or test next, optimizing your ad spend and maximizing ROAS.