Skill UI

This skill helps users determine which marketing efforts truly drive conversions and revenue. It covers interpreting various attribution models (First-touch, Last-touch, Data-driven) and reconciling conflicting data reported by multiple marketing tools. It also guides users on implementing first-party, self-hosted attribution tracking when they own the site or app.

This guide details the rigorous review process for Production and Operations Management (POM), covering departmental screening, double-blind peer review, and the strict evaluation standards. It explains the 'twin standard' (scholarly rigor and managerial relevance), how to interpret decision letters (R&R vs. Reject), and the critical rules governing resubmission, helping authors navigate the publishing journey.