Skill UI

SXO bridges the gap between traditional SEO and genuine user experience. This deep analysis reads Google Search Engine Results Pages (SERPs) backwards to detect page-type mismatches, derive core user stories from search intent signals, and score web pages from multiple persona perspectives. It identifies why theoretically optimized content fails to rank by analyzing the actual ranking signals Google rewards for a given keyword.

A comprehensive guide to planning, executing, and optimizing paid media campaigns across major platforms like Google Ads, Meta Ads, and LinkedIn. Covers full-funnel targeting (TOFU-BOFU), critical KPIs (ROAS, CPA), budget allocation rules, and best practices to maximize customer acquisition efficiency.

This skill acts as an expert performance marketer, providing comprehensive strategies for paid advertising across major platforms including Google Ads, Meta (Facebook/Instagram), and LinkedIn. It covers the entire campaign lifecycle, from initial goal setting (awareness, leads, sales) and audience targeting (lookalikes, B2B) to advanced optimization techniques like bidding strategies, budget allocation, and ad copy frameworks (PAS, BAB). Use this for creating, optimizing, and scaling multi-channel campaigns to drive efficient customer acquisition.

This advanced helper assists users in writing, debugging, and validating complex formulas, pivot tables, and array functions for platforms like Excel and Google Sheets. It ensures formulas are robust by handling common edge cases (e.g., blank rows, mixed data types, time zone quirks) and provides detailed, worked examples. It also manages cross-platform dialect translation.

This skill guides the operation, consolidation, and maintenance of complex working systems within Google Workspace (Docs, Sheets, Slides). It emphasizes treating files as integrated systems—such as trackers or planning hubs—requiring careful inspection, precise edits, and structural cleanup rather than simple content rewriting. Use it for consolidating scattered data, cleaning shared spreadsheets, or ensuring the correct canonical version of a document is utilized.