Skill UI

A comprehensive tool for managing all URL redirects (301/302) across a website. Use it to create permanent or temporary redirects, systematically audit existing rules for common SEO issues like redirect chains, loops, and broken links, and fix these issues. Essential for site migrations, URL restructuring, and maintaining high SEO performance by preventing traffic loss.

This command sets the foundational regional parameters for a brand's global marketing efforts. Users configure critical settings such as timezone, primary language, local currency, compliance regulations (e.g., GDPR, CCPA), and preferred local platforms. These persistent settings ensure that all subsequent marketing campaigns, content generations, and performance reports automatically adhere to the specific regional requirements, eliminating manual adjustments for market differences.

A comprehensive framework for managing and protecting brand reputation. Use this skill when handling negative customer reviews, navigating public relations crises (e.g., data breaches, product recalls), monitoring brand sentiment, or developing proactive reputation recovery plans. It ensures all communications are compliant, empathetic, and strategically sound.

Designs an end-to-end, cross-platform retargeting playbook. This tool maps user behavior across the entire conversion funnel, segmenting audiences by stage (e.g., cart abandoners, viewers). It provides detailed guidance on creative sequencing, frequency capping, cross-platform coordination (Meta, Google, TikTok), budget allocation, and technical tracking setup, ensuring a coherent and optimized customer journey.

Generate professional, brand-aligned responses for online reviews (positive, neutral, and negative). This tool ensures responses maintain consistent brand voice, adhere to compliance rules, and are optimized for the specific platform (e.g., Google, Yelp). It guides users through best practices for reputation management, offering actionable follow-up notes and escalation recommendations.

This tool performs deep, multi-touch attribution analysis to calculate comprehensive Return on Investment (ROI), Return on Ad Spend (ROAS), and Customer Acquisition Cost (CAC) across all marketing channels. It supports various attribution models (e.g., linear, time-decay) and projects long-term value using LTV, providing data for budget optimization, executive reporting, and identifying efficiency gaps.

This skill facilitates the persistent storage of critical brand knowledge, including campaign learnings, brand guidelines, and competitive intelligence, into a specialized memory layer (such as a vector database). It automatically indexes content, deduplicates entries via hashing, and applies rich metadata tagging, ensuring that valuable institutional knowledge is preserved and retrievable through natural language search across different sessions.

Automates the scheduling and distribution of content across major social media platforms (Twitter/X, Instagram, LinkedIn, TikTok, YouTube, Pinterest). It generates tailored variations respecting platform constraints (character limits, media specs) while maintaining core messaging, optimizing posting times, and handling advanced tracking (UTMs, engagement monitoring). Essential for executing comprehensive, multi-channel digital marketing campaigns.

Performs advanced semantic search across all stored brand knowledge, including guidelines, campaign learnings, and competitor insights. By combining vector databases, knowledge graphs, and local indices, it provides comprehensive, context-aware answers to complex natural language questions, ensuring users make decisions based on the brand's entire historical knowledge base.

A comprehensive tool for creating and updating highly specific audience segments across multiple platforms (CRM, Email, Ad Networks). Users can define segments using advanced criteria, including RFM modeling, behavioral data (page views, purchases), demographic details, and engagement status. This ensures campaigns are targeted precisely, supports cross-platform synchronization, and maintains clear documentation for reproducibility.

Automates the entire lifecycle of sending targeted email campaigns across top platforms (SendGrid, Klaviyo, etc.). It manages personalization, A/B testing, compliance checks, spam scoring, and deliverability monitoring. Use this for professional marketing sends requiring strict adherence to brand voice and industry standards.

A structured tool for sending critical, warning, or informational alerts to internal teams via Slack or Intercom. Ideal for pushing campaign status updates, performance metric alerts, or formal approval requests to stakeholders. It supports advanced features like tiered urgency flagging, context embedding (IDs, metrics), and mandatory execution approval, ensuring all internal communication is documented and actionable.