Skill UI

This guide serves as an expert resource for designing, optimizing, and measuring viral growth programs, including customer referral and affiliate schemes. It covers everything from identifying ideal trigger moments and selecting the best incentive structure (single-sided vs. double-sided) to setting up comprehensive launch checklists and tracking key metrics like LTV and CAC. Use this to turn existing customers into powerful growth engines.

This tool assists commercial leaders (RevOps, Sales VPs) in conducting comprehensive quarterly channel reviews. It calculates the fully-loaded cost-to-serve per channel, analyzes ROI across cash, LTV, and marginal lenses, and recommends an optimal channel mix subject to strategic constraints. It provides actionable verdicts (DOUBLE-DOWN, DEFUND, etc.) to guide resource allocation and strategic decisions.

A structured framework for performing in-depth cohort analysis. It helps measure user retention rates, estimate Lifetime Value (LTV), and segment users based on behavior over time. Use this when analyzing growth metrics, identifying churn risks, or presenting product health to leadership.

This tool proactively assesses customer churn risk by analyzing multi-dimensional behavioral signals—such as declining email engagement, purchase frequency drops, and usage pattern changes—across defined segments. It scores segments into defined risk tiers (Low to Critical) and automatically generates detailed, actionable intervention playbooks. These playbooks include specific actions, recommended channels, timing, and messaging strategies to intervene *before* the customer churns, optimizing retention efforts and calculating the total LTV at risk.

This tool performs deep customer cohort analysis to understand retention patterns, lifetime value (LTV), and the long-term impact of various acquisition channels and initial behaviors. Users can segment customers by time, source, or revenue tier to identify high-value groups, optimize onboarding, and improve overall customer retention strategies. Ideal for SaaS, eCommerce, and B2B businesses tracking customer lifecycle.

Generate executive-ready summaries of marketing performance, focusing on strategic business metrics like ROI, CAC, and LTV. This tool synthesizes complex data across single brands or entire portfolios into actionable, high-level insights. Use it when preparing board reports, assessing portfolio ROI, or determining strategic direction for C-suite decision-makers (CEO, CMO, Board).

This tool performs deep, multi-touch attribution analysis to calculate comprehensive Return on Investment (ROI), Return on Ad Spend (ROAS), and Customer Acquisition Cost (CAC) across all marketing channels. It supports various attribution models (e.g., linear, time-decay) and projects long-term value using LTV, providing data for budget optimization, executive reporting, and identifying efficiency gaps.