Skill UI

This skill provides an expert framework for applying psychological principles and mental models to marketing strategy. It helps users understand deep consumer behavior, solve complex decision-making problems, and ethically influence purchasing decisions. Use it when addressing cognitive biases, persuasion techniques, or needing foundational frameworks like First Principles and Jobs to Be Done for strategic optimization.

This skill guides users through comprehensive Conversion Rate Optimization (CRO) analysis for any marketing page, including homepages, landing pages, and product pages. It analyzes critical elements such as value proposition clarity, headline effectiveness, CTA placement, trust signals, and friction points, providing actionable recommendations for immediate quick wins and high-impact structural changes to boost conversions.

This skill provides systematic frameworks for tackling complex marketing challenges. It helps overcome creative blocks, reduce campaign complexity, identify root causes of recurring failures, and challenge limiting industry assumptions through advanced methods like collision thinking and inversion exercises. Ideal for strategic planning and optimization.

This skill provides a rigorous, narrative-first interrogation of any marketing plan. It forces a deep examination of the Ideal Customer Profile (ICP), Job-to-be-Done (JTBD), core positioning, channel mix, and financial viability (CAC payback). Use it before major product launches or strategic shifts to ensure the foundation is solid and defensible.

A rigorous framework designed to subject product roadmaps to deep interrogation. It guides teams through six critical dimensions—including Jobs-to-be-Done (JTBD), North Star Metrics, and Product-Market Fit (PMF) signals—to ensure that every feature built is strategic, measurable, and solves a genuine user need. Ideal for pre-commitment planning and portfolio prioritization.

The /cs:freeze command implements a governance lock on major strategic decisions (e.g., fundraise, layoffs, market entry). By setting a mandatory cooldown period, the system prevents premature reversal or second-guessing, protecting the focus and authority established by critical board decisions. It enforces founder discipline and maintains process integrity.

This tool simulates a General Counsel's rigorous review process for high-stakes agreements. It poses six critical questions—covering IP ownership, liability, data processing, regulatory compliance, and employment law—before signing major contracts, term sheets, or making strategic IP moves. Use it when committing significant resources or entering regulated markets to proactively identify and mitigate potential legal and business pitfalls.

Skill Scout is a meta-skill designed to prevent the duplication of existing workflows. Before building a new skill, it systematically searches local environments, market places, GitHub, and the wider web to identify the closest match. It analyzes intent, vets external sources, ranks results, and presents clear options (Use, Fork, Create) to guide the user to the optimal solution.

This guide provides an expert framework for implementing robust analytics tracking, ensuring all data collected is actionable. It covers core principles, event naming conventions, defining key user actions (e.g., signups, purchases), and practical setup using industry tools like GA4 and Google Tag Manager (GTM). Use this when auditing existing tracking, defining conversion funnels, or measuring marketing campaign performance.

This comprehensive tool performs a deep audit on App Store and Google Play listings, assessing metadata, visual assets, and market performance. It analyzes titles, descriptions, keywords, and screenshots against industry best practices, while also factoring in the app's brand maturity (Dominant, Established, Challenger). The output is a highly prioritized, actionable plan to improve search visibility, ranking, and user conversion rates. Ideal for optimizing existing apps or competitive analysis.

This skill acts as a specialized Conversion Rate Optimization (CRO) expert. It analyzes various marketing assets—including landing pages, homepages, and pricing pages—to identify friction points, improve value proposition clarity, and boost conversion rates. It provides actionable recommendations, quick wins, high-impact changes, and A/B testing hypotheses based on established CRO best practices.

A comprehensive guide for product marketers on incorporating free, functional tools (calculators, generators, analyzers) into a robust marketing strategy. Learn how to identify genuine user pain points, maximize lead generation through effective gating, optimize for SEO, and scope an MVP that drives both traffic and conversions.