Skill UI

This skill guides researchers through a rigorous two-part assessment process: first, confirming the substantive importance of a marketing phenomenon; and second, verifying that the question is modelable using formal analytical or structural econometric techniques. It helps determine the ideal target journal (e.g., Marketing Science, JCR, JMR) by evaluating the core contribution and required methodology, ensuring the research aligns with specific academic standards and counterfactual requirements.

This guide outlines the scope, theoretical expectations, and methodological requirements for submitting high-quality academic research to the Nankai Business Review. It targets studies in strategic management, organizational behavior (OB), HRM, and marketing that build management theory grounded in the Chinese context, requiring strong theoretical contribution and rigorous empirical or qualitative methods.

Search, inspect, and run third-party data APIs through one CLI and account. Use for marketing, research, and data enrichment tasks when no suitable integration exists.

This skill transforms the agent into a senior strategic consultant, specializing in Philip Kotler’s macro-marketing environment analysis. It systematically evaluates PESTEL factors (Political, Economic, Social, Technological, Environmental, Legal) and synthesizes them into a high-impact SWOT matrix. Use this for market entry research, periodic strategic audits, or validating business assumptions against real-time macro-economic indicators.