Skill UI

This guide serves as an expert resource for designing, optimizing, and measuring viral growth programs, including customer referral and affiliate schemes. It covers everything from identifying ideal trigger moments and selecting the best incentive structure (single-sided vs. double-sided) to setting up comprehensive launch checklists and tracking key metrics like LTV and CAC. Use this to turn existing customers into powerful growth engines.

Designed for commercial leaders (Head of Commercial, RevOps, VP Sales) conducting quarterly channel reviews. This skill calculates the fully-loaded cost-to-serve per channel, determines the ROI using Cash, LTV, and Marginal lenses, and optimizes the channel mix subject to strategic constraints. It provides actionable verdicts (DOUBLE-DOWN / MAINTAIN / DEFUND / EXIT) and identifies the diminishing-returns inflection point, helping validate true channel profitability beyond surface metrics.