Skill UI

A comprehensive guide for establishing and managing creator partnerships across B2C and B2B channels. This skill covers identifying ideal partners based on audience alignment, vetting for authenticity and brand safety, structuring fair compensation models (flat fee, CPA, hybrid), and developing sustainable ambassador programs to maximize measurable ROI.

A comprehensive tool for deep marketing performance analysis. This skill guides users in defining robust KPI frameworks, building attribution models, investigating traffic anomalies, and developing advanced measurement strategies. It is essential for modern digital marketing, including handling AI-generated traffic, dark social attribution, and cookieless privacy environments.

Provides a comprehensive framework for designing and implementing multi-touch attribution models across the entire marketing funnel. This guide helps assess data maturity, define credit distribution rules, set lookback windows, and tailor platform-specific configurations (GA4, HubSpot, CRM) to accurately measure true channel contribution and optimize marketing spend.

This advanced tool provides comprehensive multi-touch attribution analysis, moving beyond simplistic last-click reporting. It compares multiple models (First-Touch, Last-Touch, Linear, Time-Decay, etc.) to accurately allocate revenue and credit across the entire customer journey. Use it to identify which channels drive brand awareness, nurture consideration, and close conversions, enabling strategic budget reallocation decisions.

This skill provides comprehensive framework for conducting deep audience research, enabling the creation of detailed buyer personas and sophisticated market segmentation strategies. It covers psychographic profiling, Jobs-to-Be-Done (JTBD) analysis, behavioral segmentation, and defining ideal customer profiles (ICPs). Use it for targeted marketing, product development, and refining outreach efforts across B2B and B2C models.

This skill guides users through creating or updating a comprehensive brand profile. It supports new client onboarding, detailed business profiling (including industry, USP, and business model), and brand voice calibration. Whether performing a quick setup or a full deep dive, it ensures all subsequent marketing content and strategies are perfectly aligned with the brand's identity.

This sophisticated tool optimizes marketing budget allocation across multiple channels using performance data, ROI calculations, and diminishing returns modeling. It analyzes current spend efficiency (ROAS, CPA) and generates a data-driven reallocation plan. Ideal for justifying spend shifts, maximizing investment returns, and creating phased implementation timelines for measurable growth.

This comprehensive skill orchestrates the entire marketing campaign lifecycle. It guides users through critical stages, including initial planning (SMART objectives, audience definition), budget allocation models (70/20/10), channel mix optimization, detailed media planning, and standardized UTM setup. It also facilitates cross-channel coordination and structured post-mortem analysis to ensure measurable and cohesive marketing efforts.

This comprehensive tool generates professional, structured marketing agency proposals, pitch decks, and scopes of work. It guides the creation of all necessary components—including strategic analysis, service deliverables, KPI frameworks, pricing models, and terms & conditions—to help agencies formalize engagements, win new business, or expand existing partnerships.

This tool delivers a comprehensive competitive intelligence report, covering content strategy, SEO performance, paid advertising, social media presence, AI visibility, and pricing models. It identifies competitor strengths, weaknesses, and market gaps, providing actionable recommendations to establish a decisive competitive advantage.

This skill guides the design, mapping, and optimization of entire marketing and sales funnels. It assists in visualizing complex customer journeys, performing detailed attribution modeling (e.g., last-click, linear), identifying drop-off points, and defining micro-conversion strategies across various business models (SaaS, e-commerce, etc.).

This comprehensive tool analyzes the entire customer conversion funnel to pinpoint drop-off points, identify bottlenecks, and determine the root causes of underperformance (e.g., messaging, UX, targeting). It benchmarks current rates against industry averages, models improvement scenarios with projected revenue impact, and provides statistically validated, prioritized action plans to maximize overall conversion rate.