jim-methods
brycewang-stanford/Awesome-Journal-Skills
A comprehensive methodology guide for designing rigorous multi-country or cross-cultural studies, essential for international marketing research. It covers critical steps such as country selection criteria, ensuring construct, translation, and sampling equivalence, and planning for measurement invariance (MGCFA). It guides researchers through advanced designs including cross-cultural experiments, multi-level estimation, and handling secondary export/entry-mode data.