Skill UI

Hallmark is a specialized design skill for AI coding assistants, designed to ensure that generated UIs look genuinely crafted, not machine-generated. It combats the 'AI-slop' aesthetic by mandating structural variety. Users can leverage it for fresh greenfield page builds, auditing existing designs against anti-patterns, redesigning visuals while preserving component architecture, or extracting core design DNA from URLs and screenshots. It is a comprehensive tool for professional UI/UX refinement.

Defines role-based allowed tools and skills for spawn_subagent workflows, including boundaries for executors, reviewers, planners, and testers. Useful for configuring sub-agents safely and consistently.

Generates a comprehensive, structured onboarding package for new marketing clients and service engagements. This workflow covers everything from the initial kickoff meeting agenda and deep discovery questionnaire to defining stakeholder roles (RACI), setting 30-60-90 day milestones, managing access provisioning, and establishing clear communication and escalation protocols for a smooth project start.

Automatically generates professional, white-labeled client-facing reports based on comprehensive performance data. Use this tool for weekly snapshots, monthly deep-dives, or quarterly business reviews (QBRs). It synthesizes KPI performance, channel breakdowns, root cause analysis, and actionable strategic recommendations, formatted for easy delivery via Slack, email, or Google Sheets.

This tool delivers a comprehensive competitive intelligence report, covering content strategy, SEO performance, paid advertising, social media presence, AI visibility, and pricing models. It identifies competitor strengths, weaknesses, and market gaps, providing actionable recommendations to establish a decisive competitive advantage.

This tool generates comprehensive, structured content calendars tailored for multi-platform marketing strategies. It maps core topics (pillars) across different channels (blog, social, video, email) for monthly or quarterly scheduling. Key features include building repurposing chains, integrating SEO targets, and aligning content with specific brand guidelines and key industry dates.

This skill implements a continuous improvement feedback loop (Part 12). It aggregates signals from market shifts, customer feedback, competitive intelligence, and internal operations. The output provides structured recommendations to refine the brand's product offering, business strategy, and channel mix, ensuring marketing efforts remain relevant and adaptive. Used continuously, especially during Quarterly Business Reviews (QBRs).

This utility switches the active operational credential profile to manage different brands within a multi-client agency environment. It performs mandatory, deep validation of API keys, OAuth tokens, and environment variables before switching, ensuring that all subsequent platform operations (e.g., ad spending, reporting) are correctly routed to the target brand's account. It is crucial for preventing cross-client data leakage and maintaining audit integrity.

This tool allows users to export comprehensive marketing data—including KPIs, contact records, campaign results, and performance snapshots—to external data stores. It supports integration with BigQuery for advanced data warehousing, Google Sheets for stakeholder collaboration, and Supabase for custom application development. The process includes mandatory PII handling, schema transformation, and detailed execution summaries to ensure compliance and data integrity for downstream analytics and reporting.

A comprehensive tool for importing structured data from various sources (CSV, JSON, Google Sheets) into connected platforms like CRMs, email marketing systems, or custom data stores. It manages the entire import pipeline, including automated field mapping, rigorous data validation, deduplication against existing records, and critical compliance verification (GDPR, CCPA). Features a mandatory execution gate for risk management.

This skill produces the strategic core (Part 3) of the engagement methodology, generating four interconnected documents: Business & SBU Analysis, Segmentation Framework, Brand Positioning, and DMFlow. These documents define the brand at a deep strategic level and serve as the foundational reference for all subsequent channel strategies and creative executions.

Centralizes and structures Standard Operating Procedures (SOPs) that apply across all clients and brands. Use this tool to define critical workflows such as content approval processes, campaign launch checklists, quality assurance gates, and crisis escalation protocols, ensuring consistent operational standards across the entire agency portfolio.