Skill UI

Provides advanced strategies for optimizing content and brand presence for generative AI search platforms (AEO/GEO). Covers AI Visibility, Citation Tracking, Entity Consistency, and Knowledge Graph optimization across tools like ChatGPT, Gemini, and Google AI Overviews. Essential for brands adapting to modern AI search experiences.

This comprehensive dashboard aggregates critical health metrics across all client brands in an agency portfolio. It provides a single-view snapshot of campaign status, budget pacing, KPI attainment, content pipeline, and team utilization, essential for leadership standups and weekly agency reviews.

A comprehensive tool to scan all connected digital marketing platforms (e.g., Google Ads, Meta, TikTok) for statistically significant deviations from established performance baselines. It detects performance drops (traffic, conversions, ROAS) or unexpected growth opportunities, classifying anomalies by severity (Critical, Warning, Info) and providing probable root causes and immediate action plans. Essential for proactive campaign management and cost control.

Provides a comprehensive framework for designing and implementing multi-touch attribution models across the entire marketing funnel. This guide helps assess data maturity, define credit distribution rules, set lookback windows, and tailor platform-specific configurations (GA4, HubSpot, CRM) to accurately measure true channel contribution and optimize marketing spend.

This advanced tool provides comprehensive multi-touch attribution analysis, moving beyond simplistic last-click reporting. It compares multiple models (First-Touch, Last-Touch, Linear, Time-Decay, etc.) to accurately allocate revenue and credit across the entire customer journey. Use it to identify which channels drive brand awareness, nurture consideration, and close conversions, enabling strategic budget reallocation decisions.

This skill provides comprehensive framework for conducting deep audience research, enabling the creation of detailed buyer personas and sophisticated market segmentation strategies. It covers psychographic profiling, Jobs-to-Be-Done (JTBD) analysis, behavioral segmentation, and defining ideal customer profiles (ICPs). Use it for targeted marketing, product development, and refining outreach efforts across B2B and B2C models.

This skill generates detailed, multi-dimensional buyer personas that go far beyond basic demographics. It captures psychographic drivers, jobs-to-be-done (JTBD), behavioral patterns, and purchase objections. Use it to inform comprehensive marketing strategies, content creation, and product positioning for B2B or B2C audiences.

Identifies high-leverage backlink prospects by analyzing domains that link to multiple competitors but not the brand. It ranks these prospects using an opinionated priority score combining authority (DR), link overlap, and topical relevance. This tool is essential for planning targeted link-building campaigns, qualifying digital PR leads, or conducting deep quarterly competitive gap audits.

This sophisticated tool optimizes marketing budget allocation across multiple channels using performance data, ROI calculations, and diminishing returns modeling. It analyzes current spend efficiency (ROAS, CPA) and generates a data-driven reallocation plan. Ideal for justifying spend shifts, maximizing investment returns, and creating phased implementation timelines for measurable growth.

This powerful tool provides real-time tracking and deep analysis of advertising spend across multiple connected platforms (Google, Meta, TikTok, etc.). It analyzes spending pacing against set targets, projects end-of-period spending, and flags overspend or underspend risks. Furthermore, it recommends data-driven budget reallocations based on efficiency metrics (CPA, ROAS) to maximize overall ROI for media buyers and marketing managers.

Performs a deep, comprehensive audit of a brand's current digital marketing presence across all active channels, including paid search, social, email, SEO, and compliance. It inventories what is currently live, identifies performance gaps, flags budget leaks, and provides a clean, actionable baseline document required before any major marketing planning or strategy refresh. Ideal for agency onboarding or post-acquisition audits.

A comprehensive skill designed to orchestrate the entire marketing campaign lifecycle. This module guides the user through every stage: initial campaign planning, defining objectives, allocating budgets (using models like 70/20/10), optimizing channel mix, developing detailed media plans, setting up UTM tracking, coordinating cross-channel messaging, and performing detailed post-campaign performance analysis (post-mortem). Ideal for structured marketing strategy execution.