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Search Positioning , found 18 results

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Blue Ocean Strategy

blue-ocean-strategy

jeremylongshore/claude-code-plugins-plus-skills

Framework for creating uncontested market spaces by breaking the value-cost trade-off, using tools such as strategy canvas and the Four Actions Framework to innovate value and score strategic positioning.

Crossing The Chasm

crossing-the-chasm

jeremylongshore/claude-code-plugins-plus-skills

Framework for guiding disruptive tech products from early adopters to mainstream customers by scoring GTM fit, selecting a precise beachhead, assembling the whole product, and positioning for pragmatists.

Positioning Strategy Blueprint

obviously-awesome

jeremylongshore/claude-code-plugins-plus-skills

Guides teams through the Obviously Awesome methodology to map competitive alternatives, unique attributes, and best-fit customers, producing context-rich positioning statements and aligned content or sales narratives.

StoryBrand Messaging Guide

storybrand-messaging

jeremylongshore/claude-code-plugins-plus-skills

Clarifies brand messaging by treating customers as heroes and positioning the brand as their guide, using the SB7 narrative structure to define desire, diagnose problems, and prove empathy plus authority for landing pages and marketing copy.

Lead Magnet Strategy

coreyhaines31/marketingskills

Helps plan and optimize lead magnets that capture email leads, guide buyer stages, match formats to goals, and align gating/form strategy with product positioning and post-download nurture.

AI Positioning & ICP Guide

positioning-icp

tech-leads-club/agent-skills

Guides founders through ICP definition, messaging architecture, and PMF validation for AI products by blending April Dunford positioning, enrichment-driven signals, and quarterly recalibration so buyer-focused positioning stays current.

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