Skill UI

A comprehensive tool for designing and planning A/B and multivariate experiments. It guides users through statistical sample size calculations, defining minimum detectable effects (MDE), structuring robust hypotheses, designing test variants, and creating detailed monitoring and decision criteria for maximum experimental rigor in CRO.

This skill guides users through connecting external services, proprietary APIs, or custom tools to the Digital Marketing Pro plugin. It manages the entire integration lifecycle: searching the npm registry for pre-built packages, generating complex MCP JSON configurations, handling environment variables, and executing connectivity tests. Essential for expanding plugin functionality with external data sources like CRM, payment gateways, or specialized analytics platforms.

A comprehensive tool to evaluate a brand's presence and citation accuracy across major AI answer engines, including ChatGPT, Gemini, Perplexity, and Google AI Overviews. It analyzes how the brand is described and recommended by various AI platforms, providing a structured audit report and an optimization playbook to improve search visibility.

Provides advanced strategies for optimizing content and brand presence for generative AI search platforms (AEO/GEO). Covers AI Visibility, Citation Tracking, Entity Consistency, and Knowledge Graph optimization across tools like ChatGPT, Gemini, and Google AI Overviews. Essential for brands adapting to modern AI search experiences.

This comprehensive dashboard aggregates critical health metrics across all client brands in an agency portfolio. It provides a single-view snapshot of campaign status, budget pacing, KPI attainment, content pipeline, and team utilization, essential for leadership standups and weekly agency reviews.

A comprehensive tool for deep marketing performance analysis. This skill guides users in defining robust KPI frameworks, building attribution models, investigating traffic anomalies, and developing advanced measurement strategies. It is essential for modern digital marketing, including handling AI-generated traffic, dark social attribution, and cookieless privacy environments.

A comprehensive tool to scan all connected digital marketing platforms (e.g., Google Ads, Meta, TikTok) for statistically significant deviations from established performance baselines. It detects performance drops (traffic, conversions, ROAS) or unexpected growth opportunities, classifying anomalies by severity (Critical, Warning, Info) and providing probable root causes and immediate action plans. Essential for proactive campaign management and cost control.

Provides a comprehensive framework for designing and implementing multi-touch attribution models across the entire marketing funnel. This guide helps assess data maturity, define credit distribution rules, set lookback windows, and tailor platform-specific configurations (GA4, HubSpot, CRM) to accurately measure true channel contribution and optimize marketing spend.

This advanced tool provides comprehensive multi-touch attribution analysis, moving beyond simplistic last-click reporting. It compares multiple models (First-Touch, Last-Touch, Linear, Time-Decay, etc.) to accurately allocate revenue and credit across the entire customer journey. Use it to identify which channels drive brand awareness, nurture consideration, and close conversions, enabling strategic budget reallocation decisions.

This skill provides comprehensive framework for conducting deep audience research, enabling the creation of detailed buyer personas and sophisticated market segmentation strategies. It covers psychographic profiling, Jobs-to-Be-Done (JTBD) analysis, behavioral segmentation, and defining ideal customer profiles (ICPs). Use it for targeted marketing, product development, and refining outreach efforts across B2B and B2C models.

This skill generates detailed, multi-dimensional buyer personas that go far beyond basic demographics. It captures psychographic drivers, jobs-to-be-done (JTBD), behavioral patterns, and purchase objections. Use it to inform comprehensive marketing strategies, content creation, and product positioning for B2B or B2C audiences.

This dashboard provides a comprehensive, single-view operational picture of campaign health. It monitors active campaigns by showing real-time health scores, logging auto-corrections (e.g., bid adjustments, budget reallocation), displaying current guardrail rules, and identifying campaigns needing human attention. It quantifies the estimated savings achieved through automated optimizations, helping users trust the automated system while focusing strategic effort on critical issues.