Skill UI

A powerful tool for conducting rigorous A/B testing on marketing content variations. Use it to compare quality scores across different prompt approaches, headline styles, CTA phrasings, or entire content strategies. It provides statistical analysis to identify the optimal approach, transforming guesswork into data-driven content decisions.

Transforms complex raw campaign data and performance metrics into a cohesive, executive-level QBR presentation. This tool structures performance retrospectives, identifies root causes for underperformance, quantifies ROI, and develops data-backed strategic recommendations for the next quarter. Ideal for client reviews, leadership updates, and strategic planning sessions.

Generates comprehensive quality intelligence reports by analyzing historical evaluation scores. This tool tracks content performance over time, identifies improving or declining content types, detects significant quality regressions against baselines, and provides prioritized, actionable recommendations for improving brand quality across various content dimensions.

This powerful tool monitors target keyword rankings across major search engines (e.g., Google) and tracks the presence and ownership of various SERP features (such as AI Overviews, Featured Snippets, and Local Packs). It establishes performance baselines and generates critical alerts when rankings drop significantly, or when the structure of search results changes, providing comprehensive visibility into organic search health.

This tool accesses a brand's cumulative intelligence graph to retrieve, rank, and synthesize relevant marketing learnings. By inputting a context (channel, audience, objective, etc.), it generates an actionable playbook that informs current decisions using past validated insights, eliminating the need for manual searching through old reports. It handles confidence thresholds, time ranges, and identifies conflicting patterns.

A comprehensive tool for managing all URL redirects (301/302) across a website. Use it to create permanent or temporary redirects, systematically audit existing rules for common SEO issues like redirect chains, loops, and broken links, and fix these issues. Essential for site migrations, URL restructuring, and maintaining high SEO performance by preventing traffic loss.

This command sets the foundational regional parameters for a brand's global marketing efforts. Users configure critical settings such as timezone, primary language, local currency, compliance regulations (e.g., GDPR, CCPA), and preferred local platforms. These persistent settings ensure that all subsequent marketing campaigns, content generations, and performance reports automatically adhere to the specific regional requirements, eliminating manual adjustments for market differences.

A comprehensive framework for managing and protecting brand reputation. Use this skill when handling negative customer reviews, navigating public relations crises (e.g., data breaches, product recalls), monitoring brand sentiment, or developing proactive reputation recovery plans. It ensures all communications are compliant, empathetic, and strategically sound.

Designs an end-to-end, cross-platform retargeting playbook. This tool maps user behavior across the entire conversion funnel, segmenting audiences by stage (e.g., cart abandoners, viewers). It provides detailed guidance on creative sequencing, frequency capping, cross-platform coordination (Meta, Google, TikTok), budget allocation, and technical tracking setup, ensuring a coherent and optimized customer journey.

Generate professional, brand-aligned responses for online reviews (positive, neutral, and negative). This tool ensures responses maintain consistent brand voice, adhere to compliance rules, and are optimized for the specific platform (e.g., Google, Yelp). It guides users through best practices for reputation management, offering actionable follow-up notes and escalation recommendations.

Automates the scheduling and distribution of content across major social media platforms (Twitter/X, Instagram, LinkedIn, TikTok, YouTube, Pinterest). It generates tailored variations respecting platform constraints (character limits, media specs) while maintaining core messaging, optimizing posting times, and handling advanced tracking (UTMs, engagement monitoring). Essential for executing comprehensive, multi-channel digital marketing campaigns.

Automates the generation and delivery of detailed marketing performance reports from various sources (Google Ads, Meta Ads, GA, etc.). It calculates KPIs, identifies trends, detects anomalies, and generates actionable business recommendations. Reports can be formatted for weekly pulses, monthly reviews, or Quarterly Business Reviews (QBRs), and delivered via Slack, email, or Google Sheets.