Skill UI

This powerful tool provides real-time tracking and deep analysis of advertising spend across multiple connected platforms (Google, Meta, TikTok, etc.). It analyzes spending pacing against set targets, projects end-of-period spending, and flags overspend or underspend risks. Furthermore, it recommends data-driven budget reallocations based on efficiency metrics (CPA, ROAS) to maximize overall ROI for media buyers and marketing managers.

This tool generates a comprehensive content repurposing plan by taking a single source piece (e.g., webinar, whitepaper) and adapting it into multiple, platform-specific derivative formats. It ensures maximum ROI from content investments by providing full draft content, a detailed posting schedule, and platform best practices for optimal engagement and reach.

Generate executive-ready summaries of marketing performance, focusing on strategic business metrics like ROI, CAC, and LTV. This tool synthesizes complex data across single brands or entire portfolios into actionable, high-level insights. Use it when preparing board reports, assessing portfolio ROI, or determining strategic direction for C-suite decision-makers (CEO, CMO, Board).

This comprehensive tool provides a deep audit of your entire marketing technology stack. It analyzes existing tools for functional gaps, redundancies, integration weaknesses, and cost inefficiencies. Use it when evaluating platform consolidation, planning digital transformation, or needing to optimize spend to maximize ROI and business growth.

Transforms complex raw campaign data and performance metrics into a cohesive, executive-level QBR presentation. This tool structures performance retrospectives, identifies root causes for underperformance, quantifies ROI, and develops data-backed strategic recommendations for the next quarter. Ideal for client reviews, leadership updates, and strategic planning sessions.

This tool performs deep, multi-touch attribution analysis to calculate comprehensive Return on Investment (ROI), Return on Ad Spend (ROAS), and Customer Acquisition Cost (CAC) across all marketing channels. It supports various attribution models (e.g., linear, time-decay) and projects long-term value using LTV, providing data for budget optimization, executive reporting, and identifying efficiency gaps.

This tool facilitates rapid, side-by-side comparison of 2-4 digital marketing scenarios. Users can test different budget allocations, channel mixes, or strategic approaches to project potential outcomes (revenue, ROI, risk). It is a fast, directional alternative to complex simulations, perfect for quick decision-making in team meetings or planning sessions.

A specialized skill for advanced runtime analysis of Android applications, primarily used in CTF and security research. It covers techniques like hooking specific system boundaries (JNI, WebView), bypassing security measures (SSL pinning, root checks), and recovering sensitive data or request signatures. Ideal for deep inspection of app trust boundaries and complex mobile logic.

A comprehensive methodology for deep security testing of both Android (APK) and iOS (IPA) applications. This guide covers the entire workflow, from initial information gathering and static analysis (decompilation, code structure analysis) to advanced dynamic instrumentation, network interception, and bypassing modern security measures like SSL Pinning, Root/Jailbreak detection, and anti-debugging.

This skill provides a CLI-based workflow for Android APK reverse engineering. It covers APK unpacking, Java decompilation, smali modification, repackaging, Frida dynamic hooking, and optional native .so analysis. It leverages local tools such as jadx, apktool, frida, adb, ida-reverse, and radare2. Useful for analyzing login, signature, security, root detection, or certificate verification logic in Android apps, always in an authorized context.

Captures a short user pitch, then drafts a product overview (PRD.md) and technical design (ARCHITECTURE.md) for a third-party .ppmplugin native control. Walks through every operation's iOS and Android implementation strategy with opinionated recommendations and iterates with the user until approval. The resulting docs serve as the source of truth for downstream code-generation skills.

Use to clarify distinctions between accounting and finance concepts such as cash flow vs profit, EBIT vs EBITDA, CapEx vs OpEx, debt vs equity, and ROI vs ROE. Ideal for calculators, due diligence, dashboards, investor memos, and client-facing financial explanations.