Skill UI

This expert skill helps design optimal pricing and monetization strategies for SaaS and digital products. It guides users through value-based pricing, packaging structure, and pricing metrics. By utilizing advanced research methods like Van Westendorp and MaxDiff, users can determine optimal price points, tier structures, and pricing models to maximize Customer Lifetime Value (LTV) and Average Revenue Per User (ARPU).

A comprehensive guide for planning successful go-to-market strategies for SaaS products and features. It outlines the ORB framework (Owned, Rented, Borrowed channels) and a five-phase approach, ensuring every product release builds continuous momentum, captures attention, and converts interest into stable user growth. Essential for product managers and marketing teams.

This guide provides expert principles and strategies for optimizing the entire user onboarding journey, from initial signup to achieving the 'Aha Moment.' It covers core CRO principles (Time-to-Value, One Goal Per Session), designing effective checklists, utilizing empty states, coordinating multi-channel communication (email/in-app), and defining key activation metrics. Use this when aiming to boost user retention and improve the first-run experience across SaaS, B2B, and mobile applications.

This guide provides expert strategies for designing comprehensive SaaS pricing models and monetization strategies. It covers value-based pricing, selecting optimal value metrics (e.g., per user, per usage), structuring tiered plans (Good-Better-Best), and conducting market research using methods like Van Westendorp. Use this when optimizing revenue, designing packaging, or determining how to charge for a product or service.

A comprehensive skill for commercial teams, product marketers, and CMOs designing or revising product pricing. It helps determine the optimal pricing model (e.g., usage-based, subscription, value-based), calculates acceptable price ranges using Van Westendorp PSM data, and structures effective Good/Better/Best packaging tiers. It provides strategic direction and risk detection, recommending models and ranges rather than fixed numbers.

A comprehensive tool for BizOps and VMO operators to conduct proactive, multi-dimensional vendor performance audits. It scores SaaS and third-party vendors using weighted criteria (reliability, security, support), tracks SLA compliance to identify potential credit claims, and classifies third-party risk across critical vectors (data, financial, regulatory). Ideal for quarterly vendor health checks and defensible renewal recommendations.

This guide provides expert strategies for planning, building, and optimizing SMS/MMS marketing campaigns for DTC, SaaS, and mobile apps. It covers high-impact use cases like abandoned cart recovery, welcome flows, and post-purchase upsells, while detailing strict adherence to global compliance standards (TCPA, GDPR, A2P 10DLC) to maximize engagement and drive measurable revenue.

An expert guide and framework for finding, qualifying, and scoring potential leads across B2B SaaS, general B2B, and local small businesses. It guides users through defining the Ideal Customer Profile (ICP), sourcing multiple data streams, verifying contacts, and prioritizing targets into an actionable, scored outreach list.

This skill generates robust JSON-LD structured data markup for various web components, including blogs, FAQs, tools, and SaaS pages. By implementing standard Schema.org types (WebSite, Article, FAQPage, etc.), you can significantly improve your SEO, boost click-through rates (CTR), and provide clear context to both search engines and AI systems. Includes implementation guidance for modern frameworks like Next.js.

A comprehensive guide for threat hunting and detection engineering focused on identifying SSO and OAuth token abuse. It detects 'pass-the-cookie' and session replay attacks where attackers use stolen tokens (like cookies or refresh tokens) to move laterally across federated SaaS platforms (Entra ID, Okta) without needing credentials. Essential for post-incident scope analysis and validating T1550.001 coverage.