jm-rebuttal
brycewang-stanford/Awesome-Journal-Skills
A comprehensive guide for authors submitting manuscripts to top-tier journals like the Journal of Marketing. It details the crucial steps for planning, executing, and drafting a point-by-point rebuttal letter following a major revision request (R&R). The guide emphasizes prioritizing the Coeditor's concerns regarding substantive novelty, managerial relevance, and identification strength, ensuring the response is structured, anonymous, and highly persuasive.