Skill UI

The Marketing Weather Report provides a consolidated, single-page assessment of all external signals affecting marketing effectiveness (economic, cultural, industry, platform, regulatory). It scores current conditions (Green/Yellow/Red) and provides actionable go/no-go signals for timing campaigns, adjusting budgets, or making strategic decisions across different time horizons (week, month, quarter).

Analyzes the market positioning of multiple competitors across defined dimensions (e.g., price-value, innovation-reliability). It identifies crowded territories and lucrative, unoccupied gaps, providing a data-driven recommendation for the brand's optimal market claim.

This tool monitors the qualitative story (narrative) that AI engines (like ChatGPT, Gemini) construct about your brand. It compares AI outputs against desired positioning and key attributes, detecting narrative drift, misrepresentation, and identifying competitor narrative gains. It provides actionable insights for proactive content strategy to shape AI perception.

This skill generates a comprehensive, live snapshot of your marketing performance by pulling data from all connected analytics platforms (e.g., Google Analytics, Meta, LinkedIn). It compares current KPIs against defined brand targets, historical benchmarks, and industry averages. Use this for daily health checks, trend monitoring, and identifying immediate actionable insights across all channels.

Generates comprehensive quality intelligence reports by analyzing historical evaluation scores. This tool tracks content performance over time, identifies improving or declining content types, detects significant quality regressions against baselines, and provides prioritized, actionable recommendations for improving brand quality across various content dimensions.

This powerful tool monitors target keyword rankings across major search engines (e.g., Google) and tracks the presence and ownership of various SERP features (such as AI Overviews, Featured Snippets, and Local Packs). It establishes performance baselines and generates critical alerts when rankings drop significantly, or when the structure of search results changes, providing comprehensive visibility into organic search health.

A comprehensive framework for managing and protecting brand reputation across various channels. Use this skill when dealing with negative reviews, crisis communications, public relations crises, negative press, or developing proactive brand safety and recovery plans. It guides users through compliance, sentiment monitoring, and strategic response crafting.

This tool performs deep, multi-touch attribution analysis to calculate comprehensive Return on Investment (ROI), Return on Ad Spend (ROAS), and Customer Acquisition Cost (CAC) across all marketing channels. It supports various attribution models (e.g., linear, time-decay) and projects long-term value using LTV, providing data for budget optimization, executive reporting, and identifying efficiency gaps.

This skill facilitates the persistent storage of critical brand knowledge, including campaign learnings, brand guidelines, and competitive intelligence, into a specialized memory layer (such as a vector database). It automatically indexes content, deduplicates entries via hashing, and applies rich metadata tagging, ensuring that valuable institutional knowledge is preserved and retrievable through natural language search across different sessions.

Automates the scheduling of core content across major social media platforms, including Instagram, LinkedIn, X, TikTok, and YouTube. This tool generates platform-optimized variations, adhering to specific character limits, aspect ratios, and brand guidelines. It also integrates advanced features like UTM tracking, optimal posting time recommendations, and engagement monitoring setup, ensuring consistent and high-impact brand presence across all channels.

Performs advanced semantic search across all stored brand knowledge, including guidelines, campaign learnings, and competitor insights. By combining vector databases, knowledge graphs, and local indices, it provides comprehensive, context-aware answers to complex natural language questions, ensuring users make decisions based on the brand's entire historical knowledge base.

A structured tool for sending critical, warning, or informational alerts to internal teams via Slack or Intercom. Ideal for pushing campaign status updates, performance metric alerts, or formal approval requests to stakeholders. It supports advanced features like tiered urgency flagging, context embedding (IDs, metrics), and mandatory execution approval, ensuring all internal communication is documented and actionable.