Skill UI

This comprehensive tool provides a deep audit of your entire marketing technology stack. It analyzes existing tools for functional gaps, redundancies, integration weaknesses, and cost inefficiencies. Use it when evaluating platform consolidation, planning digital transformation, or needing to optimize spend to maximize ROI and business growth.

Generates a holistic, actionable paid media plan that coordinates budget allocation, channel selection, audience targeting, creative rotation, and flight scheduling. Use this tool when developing complex cross-channel media buy schedules, optimizing budget distribution across platforms, or creating detailed campaign execution calendars. It ensures alignment between strategic objectives (awareness, conversion) and practical advertising constraints.

Use this tool to pre-screen ad creatives, emails, and landing page copy against synthetic audience panels. Predict response rates, sentiment, and potential objections before launching live campaigns. By scoring variants on criteria like resonance and credibility, it helps marketing teams identify top-performing messages and avoid wasting ad spend on underperforming content.

A comprehensive scoring tool to validate localized or translated content before publishing. It calculates a composite score by analyzing technical accuracy (e.g., formatting preservation, placeholder integrity, length ratios), overall content quality, brand voice consistency, and adherence to target market compliance rules. Use this to replace subjective checks with structured, repeatable quality assurance.

This tool allows users to manage and update deal and opportunity records within the CRM pipeline. Use it to move deals between stages, adjust values, add detailed notes, and track overall pipeline velocity. It provides a full visibility into deal progression, calculates downstream financial impacts, and supports both individual and bulk updates, ensuring accurate forecasting for both sales and marketing teams.

A comprehensive tool for developing full-scale PR pitch packages. It assists users in crafting tailored pitch templates for various media types (national, trade, podcast), building precise target media lists with journalist contacts, and designing detailed outreach sequences. Ideal for proactive pitching or responding to journalist requests, ensuring brand consistency and maximizing coverage potential.

This tool simulates market demand using synthetic audience panels grounded in real CRM data to estimate customers' willingness-to-pay (WTP). It calculates optimal price points, acceptable price ranges, and analyzes price sensitivity across different buyer segments. Use this command to guide pricing strategies before product launch, tier adjustments, or competitive positioning evaluation, providing actionable intelligence without expensive formal research.

A structured tool for running A/B tests on marketing content variations. It allows users to compare different approaches—such as headline styles, CTA phrasing, or overall content strategies—by logging variants and evaluating them against technical quality scores (e.g., hallucination, readability). The system provides a comprehensive analysis, identifying a statistically grounded winner and offering actionable recommendations for content improvement.

Transforms complex raw campaign data and performance metrics into a cohesive, executive-level QBR presentation. This tool structures performance retrospectives, identifies root causes for underperformance, quantifies ROI, and develops data-backed strategic recommendations for the next quarter. Ideal for client reviews, leadership updates, and strategic planning sessions.

A comprehensive tool for managing all URL redirects (301/302) across a website. Use it to create permanent or temporary redirects, systematically audit existing rules for common SEO issues like redirect chains, loops, and broken links, and fix these issues. Essential for site migrations, URL restructuring, and maintaining high SEO performance by preventing traffic loss.

Designs an end-to-end, cross-platform retargeting playbook. This tool maps user behavior across the entire conversion funnel, segmenting audiences by stage (e.g., cart abandoners, viewers). It provides detailed guidance on creative sequencing, frequency capping, cross-platform coordination (Meta, Google, TikTok), budget allocation, and technical tracking setup, ensuring a coherent and optimized customer journey.

Generate professional, brand-aligned responses for online reviews (positive, neutral, and negative). This tool ensures responses maintain consistent brand voice, adhere to compliance rules, and are optimized for the specific platform (e.g., Google, Yelp). It guides users through best practices for reputation management, offering actionable follow-up notes and escalation recommendations.