Skill UI

A comprehensive tool for deep marketing performance analysis. This skill guides users in defining robust KPI frameworks, building attribution models, investigating traffic anomalies, and developing advanced measurement strategies. It is essential for modern digital marketing, including handling AI-generated traffic, dark social attribution, and cookieless privacy environments.

A comprehensive tool to scan all connected digital marketing platforms (e.g., Google Ads, Meta, TikTok) for statistically significant deviations from established performance baselines. It detects performance drops (traffic, conversions, ROAS) or unexpected growth opportunities, classifying anomalies by severity (Critical, Warning, Info) and providing probable root causes and immediate action plans. Essential for proactive campaign management and cost control.

This skill provides comprehensive framework for conducting deep audience research, enabling the creation of detailed buyer personas and sophisticated market segmentation strategies. It covers psychographic profiling, Jobs-to-Be-Done (JTBD) analysis, behavioral segmentation, and defining ideal customer profiles (ICPs). Use it for targeted marketing, product development, and refining outreach efforts across B2B and B2C models.

This skill generates detailed, multi-dimensional buyer personas that go far beyond basic demographics. It captures psychographic drivers, jobs-to-be-done (JTBD), behavioral patterns, and purchase objections. Use it to inform comprehensive marketing strategies, content creation, and product positioning for B2B or B2C audiences.

This skill guides users through creating or updating a comprehensive brand profile. It supports new client onboarding, detailed business profiling (including industry, USP, and business model), and brand voice calibration. Whether performing a quick setup or a full deep dive, it ensures all subsequent marketing content and strategies are perfectly aligned with the brand's identity.

This sophisticated tool optimizes marketing budget allocation across multiple channels using performance data, ROI calculations, and diminishing returns modeling. It analyzes current spend efficiency (ROAS, CPA) and generates a data-driven reallocation plan. Ideal for justifying spend shifts, maximizing investment returns, and creating phased implementation timelines for measurable growth.

This comprehensive skill orchestrates the entire marketing campaign lifecycle. It guides users through critical stages, including initial planning (SMART objectives, audience definition), budget allocation models (70/20/10), channel mix optimization, detailed media planning, and standardized UTM setup. It also facilitates cross-channel coordination and structured post-mortem analysis to ensure measurable and cohesive marketing efforts.

This comprehensive tool generates actionable, multi-channel marketing campaign plans. It systematically guides users through defining SMART objectives, segmenting target audiences, selecting optimal channels, allocating budgets, and setting phased timelines. It creates a complete execution blueprint covering strategy, media buying, and performance KPIs.

Provides a unified, real-time dashboard to monitor the status and performance of all active marketing campaigns across multiple channels (ads, email, social, blog). It aggregates key metrics (Spend, ROAS, CPA), tracks execution history, surfaces pending approvals, and flags potential issues like budget overruns or stale content, ensuring continuous campaign optimization.

A comprehensive quality gate designed to validate all marketing content (ads, blogs, emails, etc.) before publication. It checks for factual accuracy (hallucination detection, claim verification), brand voice consistency, structural adherence, and compliance (C2PA provenance). Use this skill as the final checkpoint for all client-facing copy.

This comprehensive tool generates professional, structured marketing agency proposals, pitch decks, and scopes of work. It guides the creation of all necessary components—including strategic analysis, service deliverables, KPI frameworks, pricing models, and terms & conditions—to help agencies formalize engagements, win new business, or expand existing partnerships.

Automatically generates professional, white-labeled client-facing reports based on comprehensive performance data. Use this tool for weekly snapshots, monthly deep-dives, or quarterly business reviews (QBRs). It synthesizes KPI performance, channel breakdowns, root cause analysis, and actionable strategic recommendations, formatted for easy delivery via Slack, email, or Google Sheets.