Skill UI

A comprehensive tool to scan all connected digital marketing platforms (e.g., Google Ads, Meta, TikTok) for statistically significant deviations from established performance baselines. It detects performance drops (traffic, conversions, ROAS) or unexpected growth opportunities, classifying anomalies by severity (Critical, Warning, Info) and providing probable root causes and immediate action plans. Essential for proactive campaign management and cost control.

This sophisticated tool optimizes marketing budget allocation across multiple channels using performance data, ROI calculations, and diminishing returns modeling. It analyzes current spend efficiency (ROAS, CPA) and generates a data-driven reallocation plan. Ideal for justifying spend shifts, maximizing investment returns, and creating phased implementation timelines for measurable growth.

This powerful tool provides real-time tracking and deep analysis of advertising spend across multiple connected platforms (Google, Meta, TikTok, etc.). It analyzes spending pacing against set targets, projects end-of-period spending, and flags overspend or underspend risks. Furthermore, it recommends data-driven budget reallocations based on efficiency metrics (CPA, ROAS) to maximize overall ROI for media buyers and marketing managers.

This comprehensive skill orchestrates the entire marketing campaign lifecycle. It guides users through critical stages, including initial planning (SMART objectives, audience definition), budget allocation models (70/20/10), channel mix optimization, detailed media planning, and standardized UTM setup. It also facilitates cross-channel coordination and structured post-mortem analysis to ensure measurable and cohesive marketing efforts.

This comprehensive tool generates actionable, multi-channel marketing campaign plans. It systematically guides users through defining SMART objectives, segmenting target audiences, selecting optimal channels, allocating budgets, and setting phased timelines. It creates a complete execution blueprint covering strategy, media buying, and performance KPIs.

Provides a unified, real-time dashboard to monitor the status and performance of all active marketing campaigns across multiple channels (ads, email, social, blog). It aggregates key metrics (Spend, ROAS, CPA), tracks execution history, surfaces pending approvals, and flags potential issues like budget overruns or stale content, ensuring continuous campaign optimization.

This tool assesses the risk of customer churn by analyzing behavioral signals (e.g., engagement decline, purchase frequency drops, usage patterns) across defined segments. It scores these segments into specific risk tiers (Low, Medium, High, Critical) and, crucially, generates tailored, actionable intervention playbooks. These playbooks provide specific recommendations on timing, channels, messaging, and required actions to proactively save the customer relationship before churn occurs, maximizing recovery efforts and minimizing LTV at risk.

This comprehensive tool generates professional, structured marketing agency proposals, pitch decks, and scopes of work. It guides the creation of all necessary components—including strategic analysis, service deliverables, KPI frameworks, pricing models, and terms & conditions—to help agencies formalize engagements, win new business, or expand existing partnerships.

This skill generates the critical Client Validation Document (Part 5), serving as the definitive checkpoint where raw, unbiased v1 research findings are formally presented to the client. It structures complex findings into actionable blocks, forcing client decisions (ACCEPT, REJECT, EDIT, or DEFER) on strategic implications. This ensures all subsequent project phases are aligned with confirmed business consensus.

This tool generates high-converting, SEO-optimized comparison and alternatives pages (e.g., "X vs Y", "Best Tools Roundup"). It structures content with detailed features, comparison tables, and includes appropriate schema markup (Product, SoftwareApplication) to maximize visibility and capture competitive intent traffic. Ideal for digital marketers and content strategists.

A powerful tool for digital marketers and content teams. It generates a production-ready content brief that covers everything from keyword mapping and structural outlines to brand voice guidelines and advanced SEO specifications. Use it when initiating new content to ensure alignment, maximize SEO potential, and maintain brand compliance across all channels.

This tool generates a comprehensive content repurposing plan by taking a single source piece (e.g., webinar, whitepaper) and adapting it into multiple, platform-specific derivative formats. It ensures maximum ROI from content investments by providing full draft content, a detailed posting schedule, and platform best practices for optimal engagement and reach.