Skill UI

This tool performs deep customer cohort analysis to understand retention patterns, lifetime value (LTV), and the long-term impact of various acquisition channels and initial behaviors. Users can segment customers by time, source, or revenue tier to identify high-value groups, optimize onboarding, and improve overall customer retention strategies. Ideal for SaaS, eCommerce, and B2B businesses tracking customer lifecycle.

This skill implements a continuous improvement feedback loop (Part 12). It aggregates signals from market shifts, customer feedback, competitive intelligence, and internal operations. The output provides structured recommendations to refine the brand's product offering, business strategy, and channel mix, ensuring marketing efforts remain relevant and adaptive. Used continuously, especially during Quarterly Business Reviews (QBRs).

Generates a C-suite ready executive summary of marketing performance. It moves beyond operational data, synthesizing strategic wins, risks, and recommendations using core business metrics like ROI, CAC, and LTV. Ideal for board reports, portfolio ROI reviews, and strategic decision-making, providing a single source of truth for executive understanding.

This skill guides the creation of C-suite level marketing dashboards. It translates complex operational data (like ad spend, channel performance) into clear, actionable business outcomes (revenue influence, market share). Ideal for CMO reports, board presentations, and strategic decision-making, ensuring senior leaders can make fast, informed choices without being overwhelmed by detail.

This skill produces the strategic core (Part 3) of the engagement methodology, generating four interconnected documents: Business & SBU Analysis, Segmentation Framework, Brand Positioning, and DMFlow. These documents define the brand at a deep strategic level and serve as the foundational reference for all subsequent channel strategies and creative executions.

This skill guides the design, mapping, and optimization of entire marketing and sales funnels. It assists in visualizing complex customer journeys, performing detailed attribution modeling (e.g., last-click, linear), identifying drop-off points, and defining micro-conversion strategies across various business models (SaaS, e-commerce, etc.).

This skill provides comprehensive strategies for implementing sustainable business growth loops. It covers Product-Led Growth (PLG) optimization, designing viral loops, optimizing referral programs, and improving user retention mechanics. Use this when planning product launches, scaling user bases, or building complex acquisition funnels.

This advanced skill synthesizes all data and findings from an entire marketing engagement (Parts 1-7) into the final, comprehensive 11-section Growth Plan. It serves as the primary client-facing deliverable, answering how the business will grow digitally and what resources are required. The output is a single, highly actionable strategic roadmap.

Automatically creates and configures live Google Looker Studio dashboards by connecting diverse marketing data sources (GA, Ads, CRM, etc.). The system adapts the layout, KPIs, and visualizations based on the specified business model (SaaS, eCommerce, B2B, Agency), providing real-time, self-service visibility into key performance indicators.

This skill provides comprehensive guidance and optimization strategies for improving local search engine visibility. It covers Google Business Profile management, ensuring NAP consistency, optimizing for Local Packs/Map Packs, implementing local schema markup, and developing location-specific content. Essential for businesses targeting local clientele.

This comprehensive tool conducts a deep audit of local search engine optimization (SEO) health. It evaluates Google Business Profile (GBP) completeness, NAP consistency, citation presence, on-site location pages, and local schema. The output is a prioritized, actionable report designed to improve local pack rankings and boost foot traffic or service inquiries.

This tool identifies, models, and optimizes compounding growth loops (e.g., viral, content, data, paid) within a business. By analyzing key metrics, calculating amplification factors, and determining cycle times, it pinpoints growth bottlenecks and proposes actionable strategies, ensuring sustainable and scalable business expansion.