Skill UI

This skill provides a comprehensive, narrative-first review of any marketing plan. It forces strategic alignment by interrogating six crucial areas: Ideal Customer Profile (ICP), Job To Be Done (JTBD), positioning statement, channel mix, CAC payback, and brand defensibility. Use it before major campaigns, repositioning, or when market performance metrics decline.

This guide provides an expert framework for implementing robust analytics tracking, ensuring all data collected is actionable. It covers core principles, event naming conventions, defining key user actions (e.g., signups, purchases), and practical setup using industry tools like GA4 and Google Tag Manager (GTM). Use this when auditing existing tracking, defining conversion funnels, or measuring marketing campaign performance.

This skill acts as a specialized Conversion Rate Optimization (CRO) expert. It analyzes various marketing assets—including landing pages, homepages, and pricing pages—to identify friction points, improve value proposition clarity, and boost conversion rates. It provides actionable recommendations, quick wins, high-impact changes, and A/B testing hypotheses based on established CRO best practices.

A comprehensive guide for product marketers on incorporating free, functional tools (calculators, generators, analyzers) into a robust marketing strategy. Learn how to identify genuine user pain points, maximize lead generation through effective gating, optimize for SEO, and scope an MVP that drives both traffic and conversions.

A comprehensive guide for planning successful go-to-market strategies for SaaS products and features. It outlines the ORB framework (Owned, Rented, Borrowed channels) and a five-phase approach, ensuring every product release builds continuous momentum, captures attention, and converts interest into stable user growth. Essential for product managers and marketing teams.

This skill helps users create and maintain a comprehensive, centralized Product Marketing Context document. It captures foundational positioning, target audience details, messaging, and competitive analysis, preventing repetitive information across various marketing tasks. It supports auto-drafting from codebases and includes version control and changelog tracking.

A comprehensive guide and workflow to create or update a single, reusable product marketing context document. This tool captures foundational elements—such as positioning, Ideal Customer Profile (ICP), use cases, and core messaging—ensuring brand consistency and preventing the need to repeat core business information across multiple projects and tasks.

This guide provides expert strategies for planning, building, and optimizing SMS/MMS marketing campaigns for DTC, SaaS, and mobile apps. It covers high-impact use cases like abandoned cart recovery, welcome flows, and post-purchase upsells, while detailing strict adherence to global compliance standards (TCPA, GDPR, A2P 10DLC) to maximize engagement and drive measurable revenue.

SocialClaw is a powerful, agent-first skill designed for comprehensive social media automation. It allows users to schedule and publish content across 13 major platforms (including X, LinkedIn, Instagram, TikTok, and more) using a single workspace API key. Streamline your marketing campaigns by managing content creation, media uploads, scheduling validation, and performance analytics from one central workflow.

Generates an exhaustive, executable 12-month marketing plan structured by the AARRR framework (Acquisition, Activation, Retention, Referral, Revenue). Acting as a fractional CMO, this tool tailors strategies to the client's specific budget, team capabilities, and business stage. It creates a single, actionable roadmap, complete with current-state audits and strategic recommendations, ideal for investor updates or internal team alignment.

A comprehensive guide for planning, promoting, and optimizing virtual events and webinars. This skill treats the event as a full conversion funnel, assisting users in maximizing lead generation and pipeline acceleration. It covers end-to-end planning, data-driven performance diagnosis (scoring funnel breaks), and setting up evergreen lead engines.

This meta-skill transforms raw ideas, research notes, or documents into structured, multi-platform content drafts. It orchestrates a complete content pipeline, generating optimized drafts for blogs, social media (Xiaohongshu, Zhihu), newsletters, video scripts, and slides, ensuring content consistency across various marketing channels.