Marketing Skills — Directory + Router
This is the index skill for the marketing plugin. It does one job: route you to the right specialist skill, then get out of the way. For request-by-request routing logic, ../marketing-ops/SKILL.md is the canonical router — this file is the map.
Counts (kept honest): 44 specialist skills in skills/ (plus this index and the deprecated content-creator redirect), 1 video skill in video-content-strategist/, 59 stdlib-only Python tools. No pip installs needed.
Start Here
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First run ever? Use
skills/marketing-context/ to create .claude/product-marketing-context.md. Every other skill reads it for brand voice, personas, and competitive landscape.
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Know your task? Find it in the route table below and load only that skill's
SKILL.md.
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Ambiguous request? Load
skills/marketing-ops/ — its routing matrix maps phrasings to skills.
Route Table
All paths are relative to marketing-skill/.
Foundation + Ops
| Task |
Skill |
| Capture brand/product context (run first) |
skills/marketing-context/ |
| Route a request, plan campaigns, pick channels |
skills/marketing-ops/ |
| Demand gen programs, funnel + CRM ops |
skills/marketing-demand-acquisition/ |
| Positioning, ICP, product marketing strategy |
skills/marketing-strategy-pmm/ |
| Brand voice/visual consistency audits |
skills/brand-guidelines/ |
Content
| Task |
Skill |
| Write blog posts, articles, guides |
skills/content-production/ |
| Plan what content to create |
skills/content-strategy/ |
| Edit copy (Seven Sweeps) |
skills/copy-editing/ |
| Fix AI-sounding content |
skills/content-humanizer/ |
| Landing/sales page copy |
skills/copywriting/ |
| Headlines, hooks, idea generation |
skills/marketing-ideas/ |
| Persuasion frameworks, mental models |
skills/marketing-psychology/ |
SEO + AEO
| Task |
Skill |
| Traditional SEO audit |
skills/seo-audit/ |
| AI search citations (ChatGPT, Perplexity, AI Overviews) |
skills/aeo/ |
| Programmatic SEO at scale |
skills/programmatic-seo/ |
| Structured data / schema.org |
skills/schema-markup/ |
| Site structure, internal linking |
skills/site-architecture/ |
CRO (conversion)
| Task |
Skill |
| Landing/marketing page conversion |
skills/page-cro/ |
| Forms |
skills/form-cro/ |
| Signup flow |
skills/signup-flow-cro/ |
| Onboarding/activation |
skills/onboarding-cro/ |
| Popups/modals |
skills/popup-cro/ |
| Paywall/upgrade screens |
skills/paywall-upgrade-cro/ |
| A/B test design + sample size |
skills/ab-test-setup/ |
Channels
| Task |
Skill |
| Email sequences/drips |
skills/email-sequence/ |
| Cold outbound email |
skills/cold-email/ |
| Paid ads (Google/Meta/LinkedIn) |
skills/paid-ads/ |
| Ad creative + copy |
skills/ad-creative/ |
| Social calendar + management |
skills/social-media-manager/ |
| Platform-native social posts |
skills/social-content/ |
| X/Twitter growth |
skills/x-twitter-growth/ |
| YouTube (data + strategy) |
skills/youtube-full/ |
| Video content strategy |
video-content-strategist/ (sibling folder, own plugin) |
| Webinars (funnel math) |
skills/webinar-marketing/ |
| App Store / Play Store (ASO) |
skills/app-store-optimization/ |
Growth
| Task |
Skill |
| Launches (PH, HN, etc.) |
skills/launch-strategy/ |
| Pricing + packaging |
skills/pricing-strategy/ |
| Referral programs |
skills/referral-program/ |
| Free tools as acquisition |
skills/free-tool-strategy/ |
| Churn prevention |
skills/churn-prevention/ |
Intelligence + Sales Enablement
| Task |
Skill |
| Campaign performance, attribution |
skills/campaign-analytics/ |
| Tracking plans, UTM, GA4 key events |
skills/analytics-tracking/ |
| Social account analysis |
skills/social-media-analyzer/ |
| Competitor/alternatives pages |
skills/competitor-alternatives/ |
| LLM prompt templates + governance for marketing teams |
skills/prompt-engineer-toolkit/ |
Python Tools
Each skill documents its own tools in its SKILL.md (a "Tools" or workflow section with exact CLI lines). Invoke from the skill's folder:
python3 skills/<skill>/scripts/<tool>.py --help
All 59 scripts are stdlib-only; most run a demo with no args.
Rules
- Load ONE specialist skill per task — never bulk-load.
- If
.claude/product-marketing-context.md exists, read it before any marketing task.
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content-creator is deprecated — use skills/content-production/.
- Don't pip-install anything for these tools.
