技能 市场营销 单页SEO深度审计与优化

单页SEO深度审计与优化

v20260718
page-seo-analysis
用于对单个网页提供深度的SEO审计。它全面检查了页面信号、E-E-A-T指标、结构化数据、技术健康状况和AI搜索准备度。适用于着陆页优化、内容更新规划或发布前的质量把控,并提供可执行的改进建议和代码。
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概览

/digital-marketing-pro:page-seo-analysis

Purpose

Deep single-page SEO analysis — examines everything about one URL across all ranking dimensions. More granular than a site-wide audit. Use for landing page optimization, content refresh prioritization, or pre-publish quality checks.

Input Required

  • URL: The specific page to analyze
  • Target keyword: Primary keyword this page should rank for (optional — can be inferred)
  • Competitors: 1-3 competitor pages targeting the same keyword (optional)

Process

  1. Load brand context: Read active brand profile. Load brand guidelines if available.
  2. Fetch and parse page: Retrieve full HTML, extract all signals.
  3. Title tag analysis: Character count (50-60 chars ideal), keyword placement, brand inclusion, uniqueness, click-worthiness.
  4. Meta description analysis: Character count (150-160 chars), keyword inclusion, CTA presence, uniqueness.
  5. Heading hierarchy: H1 presence and uniqueness, H2-H6 logical structure, keyword distribution across headings.
  6. Content depth analysis: Word count, reading level, topic coverage completeness, keyword placement (primary keyword in title, intro, ≥2 H2s, conclusion, and meta — density is not a target; keyword-density percentages are a discredited metric, not a ranking factor), natural coverage of related/co-occurring terms, content freshness (last modified date).
  7. E-E-A-T signals: Author byline and bio, credentials, first-hand experience indicators, citations and sources, about page link, contact information.
  8. Schema markup detection: JSON-LD, Microdata, RDFa — validate against Google's supported types, check for deprecations (HowTo deprecated Sept 2023, FAQ restricted to gov/health Aug 2023, SpecialAnnouncement deprecated July 2025), suggest missing schema opportunities.
  9. Image audit: Alt text, dimensions, format, lazy loading, fetchpriority on LCP image (see image-seo-audit skill for full methodology).
  10. Internal linking: Inbound links to this page, outbound links from this page, anchor text quality, orphan page check.
  11. Technical signals: Canonical tag, robots directives, mobile viewport, HTTPS, page speed indicators, Core Web Vitals.
  12. AI search readiness: Entity consistency, citation-worthiness, structured answer formatting, concise answer blocks for featured snippets.
  13. Competitor comparison (if provided): Side-by-side analysis of word count, schema, headings, E-E-A-T signals vs competitor pages.

Schema Deprecation Tracking

Always check and flag:

  • HowTo: Deprecated (September 2023) — rich results removed
  • FAQ: Restricted to government and health authority sites (August 2023)
  • SpecialAnnouncement: Deprecated (July 2025)
  • EnergyConsumptionDetails: Replaced by Certification schema (April 2025)

Output

Page SEO Score: XX/100

Dimension Score Priority Issues
Title & Meta /10 ...
Content Depth /10 ...
E-E-A-T /10 ...
Schema Markup /10 ...
Images /10 ...
Internal Links /10 ...
Technical /10 ...
AI Readiness /10 ...
  • Specific, actionable recommendations for each dimension
  • Exact replacement title tags and meta descriptions (with character counts)
  • Missing schema markup JSON-LD code (ready to implement)
  • Content gaps vs competitors
  • Quick wins vs strategic improvements

Agents Used

  • seo-specialist — All page-level analysis, scoring, recommendations

Scripts Used

  • tech-seo-auditor.py — Technical signal extraction
  • content-scorer.py — Content quality scoring
  • schema-generator.py — Generate missing schema markup
  • competitor-scraper.py — Competitor page comparison
信息
Category 市场营销
Name page-seo-analysis
版本 v20260718
大小 3.92KB
更新时间 2026-07-25
语言