Linktree — Analytics & Reporting

Overview

Pull click tracking data, measure conversion rates, and extract audience insights from
your Linktree profile. Use this workflow when you need to understand which links drive
traffic, where your audience comes from, and how engagement trends over time. This is
the secondary workflow — for link creation and profile management, see
linktree-core-workflow-a.

Instructions

Step 1: Fetch Overall Profile Analytics

const analytics = await client.analytics.get({
  profile_id: profile.id,
  period: 'last_30_days',
  granularity: 'daily',
});
console.log(`Total views: ${analytics.views}`);
console.log(`Total clicks: ${analytics.clicks}`);
console.log(`CTR: ${(analytics.clicks / analytics.views * 100).toFixed(1)}%`);
analytics.daily.forEach(d =>
  console.log(`  ${d.date}: ${d.views} views, ${d.clicks} clicks`)
);

Step 2: Rank Per-Link Performance

const linkStats = await client.analytics.byLink({
  profile_id: profile.id,
  period: 'last_7_days',
  sort: 'clicks_desc',
});
linkStats.forEach((s, i) =>
  console.log(`#${i + 1} ${s.title}: ${s.clicks} clicks (${s.unique_visitors} unique, CTR ${s.ctr}%)`)
);

Step 3: Pull Audience Demographics

const audience = await client.analytics.audience({
  profile_id: profile.id,
  period: 'last_30_days',
});
console.log('Top locations:', audience.locations.slice(0, 5).map(l => `${l.country}: ${l.pct}%`));
console.log('Top referrers:', audience.referrers.slice(0, 5).map(r => `${r.source}: ${r.visits}`));
console.log('Devices:', `Mobile ${audience.devices.mobile}% / Desktop ${audience.devices.desktop}%`);

Step 4: Generate a Conversion Report

const report = await client.analytics.report({
  profile_id: profile.id,
  period: 'last_30_days',
  metrics: ['views', 'clicks', 'ctr', 'unique_visitors', 'top_referrers'],
  format: 'json',
});
console.log(`Report period: ${report.start_date} to ${report.end_date}`);
console.log(`Highest CTR link: ${report.top_link.title} (${report.top_link.ctr}%)`);
console.log(`Total unique visitors: ${report.unique_visitors}`);

Error Handling

Output

A successful workflow produces daily view/click time series, a ranked list of link
performance with CTR, audience demographics broken down by location, referrer, and
device type, and a summary conversion report identifying top-performing links.

Resources

• Linktree Developer Docs

Next Steps

See linktree-sdk-patterns for OAuth setup and rate-limit handling.