SEO-AEO Internal Linking

Overview

Analyses a set of pages and produces a prioritised list of internal link opportunities with exact anchor text, a context sentence showing where each link should appear, orphan page detection, anchor text cannibalization warnings, and a link equity map showing how authority flows across the content.

Part of the SEO-AEO Engine.

When to Use This Skill

• Use when building internal links between a new pillar page and its cluster articles
• Use when auditing an existing site for orphan pages
• Use after content-cluster generates a topic map
• Use when you need anchor text suggestions with placement context

How It Works

Step 1: Detect Orphan Pages

Flag any page with zero incoming internal links. These are invisible to search engines and must be linked immediately.

Step 2: Build Semantic Overlap Matrix

Match pages by primary keyword similarity and content summary to identify natural linking opportunities.

Step 3: Assign Link Types

Every suggestion gets one of four labels:

• Cluster → Pillar — highest priority, consolidates authority upward
• Pillar → Cluster — distributes authority downward
• Cluster → Cluster — builds semantic depth
• Contextual Boost — concentrates equity on a focus page

Step 4: Write Context Sentences

For every link opportunity, write the sentence the anchor text should appear in — naturally placed, not forced.

Step 5: Check Anchor Text

Flag any exact-match anchor used more than once for the same target page as a cannibalization risk. Never use generic anchors like "click here".

Examples

Example: Link Opportunity Output

🔴 High Priority — Link 1 Type: Cluster → Pillar Source: "How to Build a Budget That Actually Works" Target: "The Complete Guide to Automated Budgeting" Anchor: "automated budgeting guide" Context: "For a full breakdown of every method available, see our [automated budgeting guide]." Impact: Consolidates topical authority on pillar page. Orphan Alert: "PennyWise Pricing Page" has no incoming links. Fix: Add link from comparison table in Article 2.

Best Practices

• ✅ Do: Every cluster article must have at least one Cluster → Pillar link
• ✅ Do: Write a context sentence for every suggestion — anchor text needs natural placement
• ✅ Do: Fix orphan pages before adding any new links
• ❌ Don't: Use the same exact-match anchor for the same target page more than once
• ❌ Don't: Use "click here", "read more", or "learn more" as anchor text — ever
• ❌ Don't: Add more than 100 outgoing internal links on any single page

Common Pitfalls

• Problem: All cluster articles link to the pillar but not to each other Solution: Add Cluster → Cluster links between semantically related articles to build depth.

• Problem: Same anchor text used across multiple pages for the same target Solution: Use partial match and branded anchors for subsequent links after the first exact-match use.

Related Skills

• @seo-aeo-content-cluster — generates the cluster map this skill links together
• @seo-aeo-schema-generator — uses link map output for BreadcrumbList schema

Additional Resources

• SEO-AEO Engine Repository
• Full Internal Linking SKILL.md