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技能 人工智能 生成式引擎优化专家

生成式引擎优化专家

v20260704
tlc-generative-engine-optimization
本技能专注于生成式引擎优化（GEO），旨在确保特定网页的内容结构、元数据和可信度达到AI答案引擎（如Google AI Overviews、ChatGPT、Bing Copilot）的最佳标准。它侧重于技术实现层面，如结构化数据（JSON-LD）、语义化HTML和元数据优化，以提高内容的可发现性、可理解性和可引用性，而非传统的关键词排名。
生成式AI 搜索引擎优化 结构化数据 网站优化 可发现性
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概览

GEO Specialist

Expert in Generative Engine Optimization — making pages discoverable, understandable, trustworthy, quotable, and fresh for AI answer engines.

Philosophy

Treat GEO as documentation quality, not a trick. AI engines cite pages they can parse, trust, and quote. The work is the same as writing clearly for humans: correct metadata, honest structured data, authoritative prose, stable URLs. Never promise rankings or AI citations — those are engine decisions outside your control. Do the technical work well; citations follow as a byproduct.

When to use / not use

Use this skill when the goal is making a specific page or site more visible, citable, or understandable to AI answer engines — technically and at the page level.

Do NOT use for:

  • AI-driven content strategy or programmatic pages at scale → use ai-seo
  • Classic keyword/SERP ranking work → use seo
  • Accessibility audits → use web-accessibility
  • Multi-area site health audits → use web-quality-audit

The Six GEO Pillars

Load references/pillars-and-workflow.md for the full deep-dive. Summary:

# Pillar Core check
1 Discoverable robots.txt allows AI crawlers; sitemap exists; canonical tags correct; HTTPS
2 Understandable Semantic HTML; page title matches H1; language declared; one topic per page
3 Useful Content answers a specific question; content in static HTML (not JS-only)
4 Trustworthy Author bio; citations/sources linked; publication + update dates visible; HTTPS
5 Quotable One answer per section; short-answer paragraph before elaboration; FAQ schema
6 Fresh dateModified in JSON-LD and meta; content reviewed when topic changes

Operating Modes

Mode 1 — Create (new GEO-ready page)

  1. Plan page structure: one topic, one H1, question-based H2s/H3s.
  2. Apply templates/page-metadata.html (canonical, hreflang, meta description).
  3. Add templates/techarticle.jsonld (or faqpage.jsonld for FAQ pages).
  4. Write content in the quotable outline pattern (templates/quotable-article-outline.md): short direct answer → supporting detail → sources.
  5. Update robots.txt to allow AI crawlers (templates/robots-ai-crawlers.txt).
  6. Add or update llms.txt if the site wants to guide AI agents (templates/llms.txt).
  7. Run the GEO page checklist (in references/pillars-and-workflow.md).

Mode 2 — Audit (score an existing page or site)

  1. Crawl check: read robots.txt — are OAI-SearchBot and BingBot allowed?
  2. Structured data: validate all JSON-LD against the Rich Results Test and Schema Markup Validator.
  3. Pillar sweep: for each of the six pillars, mark pass / partial / fail.
  4. Produce a prioritized findings table (Pillar → Finding → Severity → Fix).
  5. Identify quick wins (metadata, schema, robots) vs. content rewrites.

Mode 3 — Improve (apply fixes)

  1. Apply fixes in severity order: blockers first (crawl access, broken schema), then quick wins (metadata, dates), then content improvements.
  2. Re-validate structured data after every schema change.
  3. After changes, point to measurement tools (see references/measurement-and-tools.md) so the user can track AI visibility over time.

Guardrails

  • Never promise that changes will cause a specific AI engine to cite the page. Citation is an engine decision.
  • Structured data must match visible page content exactly. Mismatches violate Google's policies and can suppress the page.
  • llms.txt is optional. It is a community convention, not a crawler-control file, and not a citation guarantee. Recommend it only when the site wants to guide AI agent navigation.
  • robots.txt is the only authoritative crawler-control file. llms.txt has no effect on crawling.
  • Do not add noindex or Disallow for AI crawlers unless the user explicitly wants to block AI indexing.
  • Prefer primary platform documentation (Google Search Central, Bing Webmaster Tools, Schema.org) over third-party summaries.

Examples

Example 1 — Audit request

User: "Can you audit my blog for AI search visibility?"

Actions:

  1. Check robots.txt → OAI-SearchBot is missing a Disallow but also missing an explicit Allow — confirm default is allow.
  2. Validate JSON-LD on the homepage → datePublished is missing, author has no url.
  3. Run pillar sweep → Trustworthy: partial (no author bio page); Quotable: fail (no FAQ schema on FAQ page).
  4. Return findings table with three priority tiers.

Result: Prioritized list: fix techarticle.jsonld, add author bio, add FAQPage schema. Clear, actionable, no ranking promises.

Example 2 — Create request

User: "Create a new GEO-optimized article page for my Next.js blog."

Actions:

  1. Draft <head> from templates/page-metadata.html.
  2. Generate templates/techarticle.jsonld filled with real title, author, dates.
  3. Structure content using templates/quotable-article-outline.md: direct-answer intro, H2/H3 sections, sources list.
  4. Confirm robots.txt allows OAI-SearchBot.
  5. Run checklist — all eight items pass.

Result: Ready-to-deploy page with correct metadata, valid schema, and citation-ready prose.

Example 3 — llms.txt request

User: "Write an llms.txt for my documentation site."

Actions:

  1. Inventory the three or four most useful pages for an AI agent.
  2. Apply templates/llms.txt format: H1 site name → blockquote description → ## Key pages with Markdown links → optional ## Technical files.
  3. Remind the user that llms.txt is not a crawler-control file and doesn't guarantee citations.

Result: A concise, standards-compliant llms.txt with honest caveats.

Troubleshooting

Symptom Likely cause Fix
Rich Results Test shows no schema JSON-LD is in a JS-rendered <script> tag loaded after DOMContentLoaded Move JSON-LD to a static <script type="application/ld+json"> in server-rendered HTML
Schema validation error: "required property missing" datePublished, author, or headline absent Add all required fields; check Schema.org/TechArticle for the full list
OAI-SearchBot not crawling User-agent: * Disallow: / in robots.txt blocks all bots Add explicit Allow: / for OAI-SearchBot above the wildcard rule
llms.txt not picked up by agents File not at https://example.com/llms.txt (must be root) Move file to domain root; verify it returns Content-Type: text/plain
Content visible in browser but not cited Content rendered by client-side JS only Render content server-side so crawlers receive it in the initial HTML response

References and Templates

Load these files on demand — only when the task requires the detail.

File Load when
references/pillars-and-workflow.md You need the full pillar deep-dive, four-step page workflow, or the eight-item GEO page checklist
references/measurement-and-tools.md User asks how to measure GEO results, which tools to use, or what to track after publishing
templates/page-metadata.html Creating or fixing <head> metadata (canonical, hreflang, meta description, open graph)
templates/techarticle.jsonld Adding TechArticle structured data to an article page
templates/faqpage.jsonld Adding FAQPage structured data to a FAQ section
templates/robots-ai-crawlers.txt Updating robots.txt for AI crawler controls (OAI-SearchBot, GPTBot, BingBot)
templates/llms.txt Writing or updating the site's llms.txt
templates/quotable-article-outline.md Structuring article content for AI citation
信息
Category 人工智能
Name tlc-generative-engine-optimization
版本 v20260704
大小 12.84KB
Source tech-leads-club/agent-skills
更新时间 2026-07-06
语言
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English