Skill UI

A comprehensive guide for product marketers on incorporating free, functional tools (calculators, generators, analyzers) into a robust marketing strategy. Learn how to identify genuine user pain points, maximize lead generation through effective gating, optimize for SEO, and scope an MVP that drives both traffic and conversions.

This skill helps uncover the user's actual underlying needs, rather than accepting vague or conventionally stated requirements. By conducting a structured, one-question-at-a-time interview, it systematically closes the gap between what a user 'thinks' they want and what they truly need, ensuring project scope is built on solid intent before development begins.

This skill simulates a rigorous ISO 27001 Information Security Management System (ISMS) audit by forcing 6 critical, high-stakes questions. It covers scope coverage, risk assessment, access control, supplier management, incident response, and management review. Use this tool before internal audits, Stage 1/Stage 2 certifications, or surveillance reviews to proactively identify compliance gaps and strengthen governance.

This guide equips you to plan comprehensive product launches, feature announcements, and go-to-market (GTM) strategies. It outlines a structured, five-phase approach (Internal to Beta) and utilizes the ORB framework (Owned, Rented, Borrowed channels) to ensure maximum market momentum and sustained user growth. Ideal for product managers and marketing teams preparing a major release.

This guide provides expert principles and strategies for optimizing the entire user onboarding journey, from initial signup to achieving the 'Aha Moment.' It covers core CRO principles (Time-to-Value, One Goal Per Session), designing effective checklists, utilizing empty states, coordinating multi-channel communication (email/in-app), and defining key activation metrics. Use this when aiming to boost user retention and improve the first-run experience across SaaS, B2B, and mobile applications.

A comprehensive guide to optimizing in-app paywalls, upgrade modals, and upsell features. This skill covers best practices for transitioning free users to paid subscribers, focusing on value demonstration, proper timing (after the 'aha' moment), and structuring conversion paths for maximum impact.

This comprehensive guide provides expert strategies for SaaS pricing and monetization. It covers defining value metrics, structuring tiered packages (Good-Better-Best), implementing value-based pricing, and conducting market research (Van Westendorp). Use this when optimizing pricing for growth, revenue, or profitability.

This skill helps users create and maintain a comprehensive, foundational product marketing context document. It captures essential information on product overview, target audience, pain points, competitive landscape, and brand voice. By establishing this central document, users ensure all subsequent marketing and product tasks remain consistent and avoid repetitive foundational setup.

A comprehensive guide for optimizing the entire user signup, registration, and account creation journey. This resource covers core CRO principles, such as minimizing required fields, reducing perceived effort, and improving UX for various forms (email, password, social auth). It provides strategies for single-step versus multi-step flows, mobile optimization, and handling post-submit experiences to maximize conversion rates across B2B and B2C products.

This tool simulates the rigorous interrogation process of a SOC 2 Type II auditor, forcing readiness checks across six critical observation-period questions. It is designed for use at key audit checkpoints—including pre-observation, mid-cycle review, and pre-field-test—to proactively identify compliance gaps in areas like scope definition, control consistency, change management, and exception handling. Essential for maintaining continuous compliance and demonstrating operational maturity.

A decision-grade research skill that generates a comprehensive, hypothesis-tested dossier on any entity (company, person, etc.). Unlike generic summaries, it forces the user to state a pre-existing hypothesis, then rigorously searches for evidence that validates or disproves it. The output is an editable report containing key facts, red flags, 12-month timelines, network signals, and actionable conversation hooks, making it ideal for investment, due diligence, or high-stakes meetings.

Pulse is an advanced research skill designed to synthesize the current conversation surrounding any topic. It aggregates data from multiple sources—including Reddit, Hacker News, the open web, and X/Twitter—within a specified time window. By forcing the user to define specificity, angle (trend, sentiment, problems), and scope, it delivers a highly structured briefing complete with citations and cross-platform pattern analysis. Ideal for competitive intelligence, market trend discovery, and deep audience sentiment analysis.