Skill UI

This skill acts as a comprehensive router for manuscripts aiming at the Journal of the Academy of Marketing Science (JAMS). It guides researchers through the complex, multi-stage process of academic writing—from initial topic selection and theoretical development to data analysis, writing style, and revision strategies (R&R). Use it to diagnose bottlenecks or determine the optimal sequence of specialized marketing science skills needed for high-impact publication.

Use this skill when you observe a consumer behavior effect but lack a deep psychological explanation. It guides the construction of a robust causal chain (antecedent → mediator → outcome) by explicitly naming the core psychological process (mediator), deriving theoretical moderators, and pre-empting rival hypotheses, adhering to high academic standards in consumer psychology.

A comprehensive guide for developing the conceptual core of academic manuscripts in consumer research, aligning with high standards like JCR. It instructs users on defining psychological mechanisms (mediators/moderators) for experimental papers, or building robust conceptual frameworks for interpretive/CCT papers, ensuring the theory advances, deepens, or repudiates existing knowledge.

This framework guides authors on structuring the contribution section of academic papers, particularly for top-tier journals like JIM. It ensures that theoretical advances are demonstrably driven by the international dimension, and managerial implications translate into actionable, cross-border decision rules, moving beyond generic recommendations.

This guide provides a sophisticated methodology for authors to strategically position their academic research within the field of international marketing. It teaches how to identify the core scholarly conversation, pinpoint specific knowledge gaps (vacancies), and structure the manuscript to ensure the contribution is novel, necessary, and impactful to the domain.

This guide helps authors structure and explicitly articulate the dual mandate of marketing research: its substantive academic advance and its practical, actionable managerial or policy relevance. It moves beyond merely proving incremental findings, teaching how to frame the 'so what' for both scholars and industry practitioners.

A comprehensive guide for authors on positioning their research manuscript within established academic conversations. It teaches how to move beyond merely identifying a 'gap in the literature' or applying theory to a 'new context,' ensuring the contribution is substantively important, novel, and consequential for the field and practitioners.

This comprehensive router guides authors through the entire manuscript lifecycle for submission to the Journal of Marketing (JM). It is not a replacement for specialized skills but provides a structured path, helping users determine the next necessary step—from initial topic selection and theory development to data analysis, contribution framing, and rebuttal drafting. It emphasizes ensuring the research has substantive, real-world managerial or societal relevance.

This guide details the entire review process for the Journal of Marketing Research (JMR), from initial editorial screening and potential desk rejection to the double-anonymized peer review stage. It explains the EIC/Coeditor routing model, the requirement for two independent reviews for acceptance, and provides guidance on interpreting critical feedback (rigor vs. substance) found in decision letters. Use this before submission to set expectations, or after receiving a decision to understand the core concerns.

This comprehensive checklist guides authors through the final pre-submission preflight for the Journal of Marketing Research (JMR). It covers crucial academic standards, including double-anonymization, the 50-page limit, AMA formatting, Data Availability Statements, and ethical AI disclosure guidelines. Use this guide before hitting submit to ensure your manuscript meets all journal requirements.

This guide outlines strict guidelines for formatting tables and figures required for submission to the Journal of Marketing Research (JMR). It details managing the crucial 50-page manuscript limit versus the Web Appendix, ensuring all statistics adhere to AMA style (e.g., reporting exact p-values, standard errors, and effect sizes). It is designed for authors who need to transform raw results into publication-ready, self-contained, and compliant academic exhibits.

This guide helps researchers evaluate if a marketing topic meets the high academic standards of top journals like the Journal of Marketing Research (JMR). It provides a dual-bar test, requiring both methodological rigor (e.g., causal identification, experimental design) and substantive contribution (new insights). It also helps distinguish the appropriate venue among major marketing journals (JM, MS, JCR).