JEBO is pluralist: theory can be the lead (a behavioral/bounded-rationality model is itself the contribution) or the support (a model that yields the prediction an experiment tests, or interprets a reduced-form estimate). What JEBO does not reward is theory that adds notation without a testable behavioral prediction or a sharper interpretation. Pick the lightest tool that does the job — and whatever the weight, the model's behavioral primitives (preferences, beliefs, heuristics, learning rules) must be explicit and defensible, not assumed for convenience.
| Theory's job | Right amount of model | Where it goes |
|---|---|---|
| Name the mechanism / give intuition | a few equations or a conceptual frame | short section before results |
| Generate a sharp prediction to test | a small behavioral model with comparative statics | framework section; tested in results |
| Map a reduced-form estimate to a behavioral parameter | sufficient-statistic / structural-behavioral link | inline derivation + appendix |
| Lead the paper (theory is the contribution) | a full behavioral model, with at least one testable implication | main body, with a discipline section |
| Explore emergent organizational/market behavior | agent-based / evolutionary model | main body + robustness sweeps |
A behavioral model earns its place when it predicts something a rational benchmark does not — a sign, an ordering of treatments, a moderator. State the comparative static before the results ("the model predicts cooperation rises with γ only when monitoring is salient") so the test is a real test, not a post-hoc fit. A model whose every parameterization confirms the data predicts nothing.
Whether a social-preference utility (e.g., inequity aversion, reciprocity, reference dependence) or a learning rule (reinforcement, EWA, level-k / cognitive hierarchy), tie each behavioral primitive to something the design measures or the literature constrains. A "behavioral" parameter chosen only to fit the data is decoration.
Simulation is welcome at JEBO, but referees demand discipline: justify behavioral rules from evidence, calibrate to known moments, report parameter sweeps (handled in jebo-robustness), and distinguish robust emergent regularities from knife-edge artifacts.
A within-firm field study finds output falls after a pay-cut more than it rises after an equal raise. The raw asymmetry is suggestive but ambiguous. The JEBO move: a reference-dependent effort model with the prior wage as the reference point predicts exactly this asymmetry and a kink at the reference wage. The paper states the kink prediction before testing, then shows effort drops ~2× as steeply below the reference as it rises above (illustrative) — turning a correlation into a mechanism-level result a reference-free model cannot produce.
【Theory's job】mechanism / prediction / mapping / lead / emergent
【Tool chosen】frame / small behavioral model / structural-behavioral / agent-based
【Behavioral primitives】<preferences / beliefs / learning rule> — disciplined by ___
【Sharp prediction (pre-stated)】<sign / ordering / moderator>
【Magnitude or interpretation delivered】[number + scope], or "prediction only"
【Next step】jebo-robustness