Skill UI

Guides product and growth teams through evaluating whether to scale, test, or kill acquisition channels using unit economics (CAC, LTV, payback), customer quality (retention, NRR), and scalability indicators for data-driven go-to-market budgeting.

A comprehensive playbook covering the entire M&A lifecycle, whether acquiring or being acquired. It provides detailed frameworks for due diligence (financial, technical, legal, people), valuation approaches, negotiation points (e.g., earnout, term sheet), and post-deal integration planning. Essential for C-suite executives and corporate strategy teams evaluating potential mergers or acquisitions.

A comprehensive toolkit for accelerating digital product growth. It covers essential strategies including growth hacking, SEO/ASO optimization, building viral loops, email marketing funnels, CRM implementation, and analyzing the entire customer acquisition lifecycle using AARRR metrics. Ideal for product managers and marketers aiming for exponential business expansion.

Provides expert guidance on building, optimizing, and analyzing growth-driving programs. This skill covers the fundamental differences between customer referral schemes and paid affiliate models. Learn to identify key trigger moments, structure compelling incentive mechanisms (single/double-sided), and calculate optimal reward sizes to maximize viral loops and scale customer acquisition for sustained business growth.