Skill UI

Guides Series A+ startups scaling in EU/US/Canada through demand gen, paid media, SEO, and partnerships, covering CAC analysis, MQL/SQL workflows, attribution, and hybrid PLG/Sales-led strategies for growth marketing planning.

Guides building, optimizing, and measuring customer referral and affiliate programs to turn users into acquisition engines, covering incentives, triggers, messaging tests, fraud controls, and launch readiness.

Guides product and growth teams through evaluating whether to scale, test, or kill acquisition channels using unit economics (CAC, LTV, payback), customer quality (retention, NRR), and scalability indicators for data-driven go-to-market budgeting.

A comprehensive playbook covering the entire M&A lifecycle, whether acquiring or being acquired. It provides detailed frameworks for due diligence (financial, technical, legal, people), valuation approaches, negotiation points (e.g., earnout, term sheet), and post-deal integration planning. Essential for C-suite executives and corporate strategy teams evaluating potential mergers or acquisitions.

Provides paid advertising guidance for Google, Meta, LinkedIn, X, and other platforms, covering campaign goals, targeting, creative, naming, budgeting, and optimization to drive efficient customer acquisition.

Guides growth engineers through designing, launching, or optimizing referral and affiliate systems, covering loop mechanics, incentives, triggers, sharing, and measurement to turn customers into acquisition engines.

Guides creation of digital product growth engines using growth hacking, SEO/ASO, viral loops, referral programs, email, and CRM to boost organic acquisition.

Automate forensic capture of Google Drive, OneDrive, Dropbox, and Box data by using service APIs alongside endpoint sync artifact analysis to gather admissible evidence for incident response and auditing exercises.