Skill UI

This comprehensive playbook guides Series A+ B2B SaaS companies on international scaling. It covers the full demand generation lifecycle, from TOFU awareness campaigns using SEO and paid social (LinkedIn, Google, Meta), to MOFU lead nurturing, and BOFU pipeline conversion. It details core KPIs (CAC, MQL/SQL), multi-channel optimization, technical SEO best practices, and strategic partnership building for sustained growth.

Provides revenue leadership playbooks for B2B SaaS CROs, covering forecasting, pipeline health, pricing, NRR/GRR cohorts, and team scaling to design predictable, board-ready revenue engines.

This framework provides a systematic blueprint for building a scalable, predictable B2B sales machine. It emphasizes the critical principle of role specialization (SDR, AE, CSM) and modern outbound prospecting (Cold Calling 2.0) to ensure repeatable growth. Use this guide when optimizing your sales pipeline, defining lead generation strategies, or scaling B2B SaaS operations.

This guide provides expert principles and strategies for optimizing the entire user onboarding journey, from initial signup to achieving the 'Aha Moment.' It covers core CRO principles (Time-to-Value, One Goal Per Session), designing effective checklists, utilizing empty states, coordinating multi-channel communication (email/in-app), and defining key activation metrics. Use this when aiming to boost user retention and improve the first-run experience across SaaS, B2B, and mobile applications.

This tool performs deep customer cohort analysis to understand retention patterns, lifetime value (LTV), and the long-term impact of various acquisition channels and initial behaviors. Users can segment customers by time, source, or revenue tier to identify high-value groups, optimize onboarding, and improve overall customer retention strategies. Ideal for SaaS, eCommerce, and B2B businesses tracking customer lifecycle.