Skill UI

This comprehensive playbook guides Series A+ B2B SaaS companies on international scaling. It covers the full demand generation lifecycle, from TOFU awareness campaigns using SEO and paid social (LinkedIn, Google, Meta), to MOFU lead nurturing, and BOFU pipeline conversion. It details core KPIs (CAC, MQL/SQL), multi-channel optimization, technical SEO best practices, and strategic partnership building for sustained growth.

This comprehensive workflow guides developers through implementing full-stack product analytics using PostHog. It covers key areas including defining event taxonomies, capturing user actions (client-side), identifying and updating user properties, and performing B2B group analytics. It also demonstrates server-side event tracking using posthog-node, ensuring a complete, accurate, and traceable view of user behavior and product usage across web, mobile, and API sources.

Provides revenue leadership playbooks for B2B SaaS CROs, covering forecasting, pipeline health, pricing, NRR/GRR cohorts, and team scaling to design predictable, board-ready revenue engines.

A comprehensive engineering stack for designing and implementing robust, production-grade payment gateways for Software-as-a-Service (SaaS) platforms targeting the Pakistani market. It covers integrating major local providers like JazzCash and Easypaisa, handling complex payment flows (PKR billing, webhooks, idempotency), and performing essential financial reconciliation and auditing processes. This guide ensures high correctness and reliability in B2B/SaaS billing operations in Pakistan.

This framework provides a systematic blueprint for building a scalable, predictable B2B sales machine. It emphasizes the critical principle of role specialization (SDR, AE, CSM) and modern outbound prospecting (Cold Calling 2.0) to ensure repeatable growth. Use this guide when optimizing your sales pipeline, defining lead generation strategies, or scaling B2B SaaS operations.

This guide provides expert principles and strategies for optimizing the entire user onboarding journey, from initial signup to achieving the 'Aha Moment.' It covers core CRO principles (Time-to-Value, One Goal Per Session), designing effective checklists, utilizing empty states, coordinating multi-channel communication (email/in-app), and defining key activation metrics. Use this when aiming to boost user retention and improve the first-run experience across SaaS, B2B, and mobile applications.

An expert skill for systematically finding, qualifying, and building highly targeted prospect lists. It supports diverse motions including B2B SaaS, general B2B companies, local small businesses, and early-stage demand-signal discovery. The process guides users through defining the Ideal Customer Profile (ICP), sourcing candidates, rigorously qualifying them, and prioritizing the best targets for outreach.