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JTBD framework for exploring customer jobs, pains, and gains to validate product ideas, prioritize roadmaps, sharpen messaging, and surface unmet needs before committing to solutions.

This skill applies the Jobs To Be Done (JTBD) framework from behavioral economics. Instead of merely listing features, it helps uncover the underlying functional, emotional, and social progress a customer is trying to achieve when they 'hire' a product or service. It is essential for deep user research, defining product messaging, optimizing the user journey, and understanding the triggers that cause a customer to switch solutions.

This skill provides a comprehensive, narrative-first review of any marketing plan. It forces strategic alignment by interrogating six crucial areas: Ideal Customer Profile (ICP), Job To Be Done (JTBD), positioning statement, channel mix, CAC payback, and brand defensibility. Use it before major campaigns, repositioning, or when market performance metrics decline.

This skill provides a rigorous, data-driven framework to interrogate product roadmaps and feature commitments using six critical questions. It forces teams to think beyond mere features, focusing on Jobs To Be Done (JTBD), North Star Metrics, Product-Market Fit (PMF) signals, RICE scoring, opportunity cost, and defining clear kill criteria. It is ideal for quarterly planning, major feature launches, and assessing product pivots to ensure strategic alignment.

This skill guides product teams beyond listing features by applying the Jobs-to-be-Done (JTBD) framework. It maps customer needs across functional, emotional, and social dimensions, allowing teams to write precise job stories. Use this to conduct deep user research, identify core pain points, and define product opportunities based on user outcomes rather than mere outputs.

This skill provides comprehensive framework for conducting deep audience research, enabling the creation of detailed buyer personas and sophisticated market segmentation strategies. It covers psychographic profiling, Jobs-to-Be-Done (JTBD) analysis, behavioral segmentation, and defining ideal customer profiles (ICPs). Use it for targeted marketing, product development, and refining outreach efforts across B2B and B2C models.

A strategic framework used in product management to shift focus from features to the core progress users are trying to achieve. It helps teams understand why users 'hire' a solution, map the forces driving change, and prioritize product development based on the true job needing completion, rather than just existing feature lists. Ideal for analyzing low adoption or defining new product strategy.