Skill UI

JTBD framework for exploring customer jobs, pains, and gains to validate product ideas, prioritize roadmaps, sharpen messaging, and surface unmet needs before committing to solutions.

This skill acts as a Consumer Psychologist and Persuasion Scientist, engineering copy that goes beyond mere writing. It applies evidence-based psychological mechanisms (like addressing awareness stages, JTBD, and emotional triggers) to create highly persuasive content. Use it when your marketing copy feels generic, needs stronger emotional hooks, or requires guiding the user through a specific behavioral sequence to achieve a desired action.

This skill applies the Jobs To Be Done (JTBD) framework from behavioral economics. Instead of merely listing features, it helps uncover the underlying functional, emotional, and social progress a customer is trying to achieve when they 'hire' a product or service. It is essential for deep user research, defining product messaging, optimizing the user journey, and understanding the triggers that cause a customer to switch solutions.