Skill UI

Guides teams through assessing business goals, designing measurement plans, and implementing GA4/GTM tracking so marketing and product decisions rely on validated events, UTM strategies, and clean conversions.

Guides teams through assessing business goals, designing measurement plans, and implementing GA4/GTM tracking so marketing and product decisions rely on validated events, UTM strategies, and clean conversions.

This skill implements core Customer.io platform features, enabling sophisticated customer communication workflows. Key functionalities include sending transactional messages (e.g., receipts, password resets) and push notifications, executing API-triggered broadcasts to defined segments, and managing user attributes to dynamically drive segment membership. Ideal for building advanced, data-driven marketing automation and customer lifecycle management systems.

Identifies high-quality leads by analyzing your product/service, defining ideal customers, and surfacing prioritized target companies with contact strategies, making it ideal for sales, business development, and marketing outreach.

This comprehensive playbook guides Series A+ B2B SaaS companies on international scaling. It covers the full demand generation lifecycle, from TOFU awareness campaigns using SEO and paid social (LinkedIn, Google, Meta), to MOFU lead nurturing, and BOFU pipeline conversion. It details core KPIs (CAC, MQL/SQL), multi-channel optimization, technical SEO best practices, and strategic partnership building for sustained growth.

This comprehensive skill guides the entire product marketing lifecycle, from defining Ideal Customer Profiles (ICP) and developing core positioning statements (e.g., Dunford's method) to executing Go-To-Market (GTM) strategies and product launch plans. It also covers competitive intelligence, building detailed battlecards, and improving sales enablement through win/loss analysis, ensuring successful market entry and adoption across international markets.

This comprehensive skill helps establish and maintain a foundational 'Product Marketing Context' document. It serves as a single source of truth, capturing critical details like Ideal Customer Profile (ICP), core pain points, competitive landscape, and brand voice. Use this skill at the start of any new project to ensure consistent, deep, and accurate marketing messaging across all downstream tasks.

This expert guides the optimization and design of the entire revenue engine, connecting marketing, sales, and customer success. It provides frameworks for lead lifecycle management, defining MQL-to-SQL handoffs, implementing comprehensive lead scoring models (fit and engagement), and structuring lead routing rules. Use this when optimizing cross-functional processes and systems.

This tool provides comprehensive competitive intelligence by scraping and analyzing data from major online platforms, including Google Maps, Booking.com, Facebook, Instagram, YouTube, and TikTok. It extracts structured data on competitors' content, pricing, ad strategies, review sentiment, and market positioning. Ideal for market researchers, product managers, and marketing strategists who need deep benchmarks across multiple digital channels to refine their own strategy.

A comprehensive toolkit designed to professionalize LLM prompt workflows. It moves prompts from ad-hoc drafts to measurable, production-ready assets through A/B testing against structured test cases, immutable version tracking, and governance guidelines. Essential for marketing teams needing verifiable quality and safety for AI-generated content.

A seven-pass copy editing framework that systematically improves marketing and conversion copy by sharpening clarity, consistency, benefits, proof, specificity, and emotion while preserving the original voice.

This skill serves as the central command center for all marketing initiatives. It is designed to route complex marketing questions to the most relevant specialist skill, orchestrate multi-stage campaigns (e.g., content -> SEO -> CRO), or perform comprehensive cross-functional audits. Use this tool when planning a full campaign, coordinating across content, channels, and analytics, or when unsure which specialist tool to use.