jm-data-analysis
brycewang-stanford/Awesome-Journal-Skills
A comprehensive guide for conducting and reporting rigorous statistical analysis for academic marketing manuscripts, particularly tailored for the Journal of Marketing (JM) standards. It covers selecting appropriate estimators for various designs (e.g., panel, choice, field experiments), managing identification, testing robustness, and adhering to the mandatory reporting of p-values, standard errors, and managerial effect sizes. Also covers data replication and advanced econometric techniques.