Skill UI

A comprehensive tool for generating, iterating, and scaling high-performing ad copy across major paid advertising platforms (Meta, Google, LinkedIn, etc.). Use this skill when you need to develop ad headlines, body copy, or creative variations, optimizing content based on funnel stage (Awareness, Consideration, Decision) and existing performance data to maximize conversion rates and pass platform reviews.

Provides copywriters with clear, structured guidance for crafting persuasive marketing copy across home, landing, pricing, feature, and product pages, emphasizing clarity, benefits, customer language, and proven CTA formulas.

Guides experts through auditing and experimenting on non-registration forms to boost completion rates, covering assessment, design, copy, layout, and hypothesis testing for lead, contact, demo, survey, or checkout flows.

This skill provides expert guidance on applied behavioral science for marketing. It helps users analyze conversion roadblocks, optimize pricing, and improve copywriting by applying 70+ established psychological principles and mental models. Ideal for CRO specialists, marketers, and product managers seeking data-backed, psychologically informed strategies.

This index serves as the central directory and router for a comprehensive marketing skills library. It catalogs 44 specialist skills across 8 functional pods, including Content, SEO, CRO, and Growth. Instead of executing tasks, it guides users to the specific skill module needed for their marketing challenge, ensuring a structured approach to campaigns and content creation.

This guide provides expert knowledge on Conversion Rate Optimization (CRO) for new user onboarding. It covers defining the 'aha moment,' structuring the optimal first-run experience, designing checklists, implementing multi-channel strategies (email/in-app), and analyzing key metrics to maximize time-to-value and user retention.

Guides CRO experts through evaluating marketing pages—home, landing, pricing, feature, blog—to diagnose weak value props, CTAs, trust signals, and friction, then surface prioritized quick wins, high-impact changes, and test ideas.

This skill provides comprehensive expertise in paid advertising across major platforms like Google Ads, Meta, LinkedIn, and TikTok. It guides users through the entire campaign lifecycle, from defining core objectives and identifying ideal audiences (lookalikes, retargeting) to crafting high-converting ad copy (PAS, BAB). Learn best practices for campaign structure, budget allocation, and advanced optimization techniques based on key metrics like ROAS, CPA, and CTR.

Guides experts through creating and testing popups, modals, overlays, banners, and slide-ins that capture leads or drive promotions without annoying visitors, covering triggers, targeting, creative variants, and experiment ideas.

Guides CRO experts through diagnosing signup friction, evaluating form fields and steps, and recommending quick wins, high-impact changes, and experiments to lift completion rates across trials, freemium, paid, and waitlist flows.

This powerful orchestrator coordinates content across Instagram, Telegram, and WhatsApp. It automatically adapts central content into platform-specific formats (captions, templates, hashtags), ensuring brand consistency. Features include unified analytics, synchronized scheduling, and centralized campaign management, maximizing reach and operational efficiency across all major channels.

This skill manages the strategic distribution of a single core idea across various social media platforms, including X, LinkedIn, Threads, and Bluesky. Instead of simply cross-posting the same content, it uses advanced content adaptation techniques to adjust the tone, format, and focus for each specific platform. This ensures the message remains consistent while optimizing for native platform constraints, preventing duplication and maximizing engagement.