Skill UI

A comprehensive framework for developing, defining, and maintaining a brand's core identity, voice, and market positioning. This skill guides users through foundational elements like Purpose, Vision, and Mission, provides structured positioning statement templates, and outlines brand architecture models (e.g., Branded House, House of Brands). It is essential for creating robust brand guidelines and ensuring consistent brand experience across all channels and touchpoints.

A comprehensive guide to planning, executing, and optimizing paid media campaigns across major platforms like Google Ads, Meta Ads, and LinkedIn. Covers full-funnel targeting (TOFU-BOFU), critical KPIs (ROAS, CPA), budget allocation rules, and best practices to maximize customer acquisition efficiency.

This comprehensive guide provides expert strategies for optimizing popups, modals, and overlays to maximize conversions. It covers best practices for various triggers—including exit intent, scroll depth, and click actions—and details the copy, design, and psychological principles needed to capture leads and drive sales without negatively impacting the user experience.

This comprehensive guide provides expert strategies for building a successful social media presence across multiple platforms. It covers platform selection matrices, content pillar planning, advanced algorithmic best practices (TikTok, Instagram, LinkedIn), and engagement tactics. Use this skill when developing content calendars, optimizing posts for maximum reach, or building a strong, engaged online community.

This skill acts as an expert performance marketer, providing comprehensive strategies for paid advertising across major platforms including Google Ads, Meta (Facebook/Instagram), and LinkedIn. It covers the entire campaign lifecycle, from initial goal setting (awareness, leads, sales) and audience targeting (lookalikes, B2B) to advanced optimization techniques like bidding strategies, budget allocation, and ad copy frameworks (PAS, BAB). Use this for creating, optimizing, and scaling multi-channel campaigns to drive efficient customer acquisition.

This guide provides expert strategies for optimizing popups, modals, overlays, and banners to maximize conversion rates without irritating users. It covers various trigger methods like exit intent, scroll depth, and click actions, along with best practices for design, copy, and targeting specific goals such as lead capture or promoting discounts.

A comprehensive guide and workflow to create or update a single, reusable product marketing context document. This tool captures foundational elements—such as positioning, Ideal Customer Profile (ICP), use cases, and core messaging—ensuring brand consistency and preventing the need to repeat core business information across multiple projects and tasks.

A comprehensive guide and expert assistant for developing, scheduling, and optimizing engaging social media content across platforms like LinkedIn, TikTok, Instagram, and X. It covers pre-content planning (goals, audience, brand voice), structured content pillars, effective hook formulas, and advanced content repurposing systems (e.g., turning a blog post into a LinkedIn carousel thread). Also assists with social listening and engagement triage to maximize brand impact.

SocialClaw is a powerful, agent-first skill designed for comprehensive social media automation. It allows users to schedule and publish content across 13 major platforms (including X, LinkedIn, Instagram, TikTok, and more) using a single workspace API key. Streamline your marketing campaigns by managing content creation, media uploads, scheduling validation, and performance analytics from one central workflow.

This meta-skill transforms raw ideas, research notes, or documents into structured, multi-platform content drafts. It orchestrates a complete content pipeline, generating optimized drafts for blogs, social media (Xiaohongshu, Zhihu), newsletters, video scripts, and slides, ensuring content consistency across various marketing channels.

Conducts a comprehensive, scored audit of a brand's social media presence across multiple platforms. It assesses profile completeness, content quality, audience engagement, posting consistency, and competitive positioning. The output includes a detailed health score, platform-by-platform analysis, competitor gap analysis, and a prioritized, actionable strategy plan ready for immediate implementation by marketing teams.

A comprehensive framework designed to help content creators and marketers plan, structure, and write highly shareable, high-reach social media content. It teaches the psychology behind sharing, provides proven hook formulas (e.g., contrarian statements, specific numbers), and builds a repeatable system to maximize engagement and organic reach across platforms like LinkedIn, TikTok, and Instagram.