Skill UI

A comprehensive guide and workflow to create or update a single, reusable product marketing context document. This tool captures foundational elements—such as positioning, Ideal Customer Profile (ICP), use cases, and core messaging—ensuring brand consistency and preventing the need to repeat core business information across multiple projects and tasks.

This guide serves as an expert resource for designing, optimizing, and measuring viral growth programs, including customer referral and affiliate schemes. It covers everything from identifying ideal trigger moments and selecting the best incentive structure (single-sided vs. double-sided) to setting up comprehensive launch checklists and tracking key metrics like LTV and CAC. Use this to turn existing customers into powerful growth engines.

A comprehensive guide and expert assistant for developing, scheduling, and optimizing engaging social media content across platforms like LinkedIn, TikTok, Instagram, and X. It covers pre-content planning (goals, audience, brand voice), structured content pillars, effective hook formulas, and advanced content repurposing systems (e.g., turning a blog post into a LinkedIn carousel thread). Also assists with social listening and engagement triage to maximize brand impact.

An expert strategist for WeChat Official Accounts, designed to generate high-conversion content strategies. It provides proven formulas for titles, optimizes article architecture (including the crucial first fold), and guides Mini-Program integration paths. Use it for planning editorial calendars, improving open/sharing rates, or designing WeChat-driven sales funnels for the Chinese market.

This guide provides expert strategies for planning, building, and optimizing SMS/MMS marketing campaigns for DTC, SaaS, and mobile apps. It covers high-impact use cases like abandoned cart recovery, welcome flows, and post-purchase upsells, while detailing strict adherence to global compliance standards (TCPA, GDPR, A2P 10DLC) to maximize engagement and drive measurable revenue.

An expert skill for systematically finding, qualifying, and building highly targeted prospect lists. It supports diverse motions including B2B SaaS, general B2B companies, local small businesses, and early-stage demand-signal discovery. The process guides users through defining the Ideal Customer Profile (ICP), sourcing candidates, rigorously qualifying them, and prioritizing the best targets for outreach.

A comprehensive guide for planning, promoting, and optimizing virtual events and webinars. This skill treats the event as a full conversion funnel, assisting users in maximizing lead generation and pipeline acceleration. It covers end-to-end planning, data-driven performance diagnosis (scoring funnel breaks), and setting up evergreen lead engines.

This skill generates a comprehensive community management playbook for any brand's social media channels. It provides structured guidelines covering response frameworks, moderation policies, SLAs, and ready-to-use response templates for handling comments, DMs, complaints, and positive interactions consistently and professionally. Ideal for social media teams aiming for brand consistency and reputation management.

This skill generates a comprehensive, professional brief designed for influencer marketing campaigns. It systematically structures all necessary components—including defined campaign goals, target audience profiles, specific content deliverables (e.g., Reels, Stories), creative guidelines, and key messaging—making the output ready to send directly to creators, talent agencies, or brand partners.

This skill guides users on writing highly effective media pitches and press outreach emails. Instead of generic corporate announcements, it teaches how to structure a human-to-human proposal focused on a compelling story angle, specific data points, and timely relevance. It provides detailed structures, angle development frameworks, and best practices to ensure the pitch resonates with journalists and media editors.

This skill generates a comprehensive, executable plan for paid social advertising campaigns. It guides users through defining campaign objectives (e.g., lead generation, brand awareness), structuring the marketing funnel (TOFU, MOFU, BOFU), and performing detailed audience targeting on platforms like Meta, LinkedIn, and TikTok. The output includes ad set architecture, budget allocation, and specialized ad copy/creative briefs for various formats, making it immediately actionable for media buyers and marketing teams.

This skill guides the creation of high-converting, honest comparison and alternative pages for developer tools. It teaches how to structure content that ranks for competitive SEO terms (e.g., "[Competitor] alternatives," "[Product] vs [Competitor]"), capturing high-intent traffic by addressing user pain points and providing clear technical differentiation.