Skill UI

A comprehensive framework for developing, defining, and maintaining a brand's core identity, voice, and market positioning. This skill guides users through foundational elements like Purpose, Vision, and Mission, provides structured positioning statement templates, and outlines brand architecture models (e.g., Branded House, House of Brands). It is essential for creating robust brand guidelines and ensuring consistent brand experience across all channels and touchpoints.

A comprehensive framework for planning, creating, and distributing high-impact content. This skill guides users through defining core content pillars, mapping content to the entire sales funnel (TOFU, MOFU, BOFU), optimizing content mix (70-20-10), and establishing actionable content calendars for sustainable organic growth.

This guide provides an expert framework for designing high-converting email sequences (e.g., welcome, nurture, re-engagement). It covers core principles like 'One Email, One Job' and 'Value Before Ask,' along with detailed strategies for timing, subject lines, and multi-stage templates for different marketing goals.

This comprehensive skill provides foundational knowledge in core marketing concepts, psychological principles, and strategic frameworks. It covers the entire customer journey, from initial awareness (TOFU) through consideration, decision, and advocacy. Users can apply advanced models like the Funnel Model, Value Proposition Canvas, and Positioning Statements to structure effective campaigns, refine messaging, and measure key business results.

A comprehensive, multi-session framework designed to systematically uncover and articulate a brand’s core identity. Using advanced techniques like Laddering, 5 Whys, and Projective methods, the process covers purpose, positioning, audience, personality, and voice. The final output is a reusable Master Brandbook perfect for briefing designers and marketing teams.