Skill UI

A comprehensive skill for developing robust SEO content strategies. It assists in creating detailed content outlines, identifying topic clusters, mapping search intent, and generating comprehensive content calendars. Ideal for content marketers, SEO specialists, and anyone needing to build topical authority and structured content plans for improved search engine visibility. Use it for proactive content planning and gap analysis.

This skill acts as a Cognitive Psychologist, diagnosing a target audience's precise stage on the awareness ladder (from unaware to most aware). It applies psychological frameworks (like ELM) to calibrate the optimal messaging, language register, and persuasion strategy. Use it when you need to tailor marketing content, sales pitches, or educational materials based on the audience's current knowledge and readiness to buy, ensuring the message resonates and minimizes resistance.

Audits crawlability, metadata, structured data, Core Web Vitals, and content signals while planning keyword mapping, internal linking, and sitemap fixes so teams can steadily boost organic visibility.

Full-site crawling, scraping, and site mapping via Firecrawl MCP. Use for SEO audits, broken link detection, SPA content extraction, and site structure discovery. Automates web crawling tasks with JavaScript rendering and credit-efficient mapping.

A comprehensive framework for planning, creating, and distributing high-impact content. This skill guides users through defining core content pillars, mapping content to the entire sales funnel (TOFU, MOFU, BOFU), optimizing content mix (70-20-10), and establishing actionable content calendars for sustainable organic growth.

This skill acts as an expert content strategist for Xiaohongshu, China's top lifestyle and shopping platform. It generates full, platform-native content packages designed to maximize save rates, optimize for search SEO, and boost CTR. It covers structural planning, visual briefs, compelling titles, and detailed engagement plans for the unique Chinese digital market.

This tool generates a complete, structured blueprint for developing powerful case studies and success stories. It guides users through defining the Challenge-Solution-Results (CSR) narrative, creating detailed client and internal interview questions, planning data visualizations, and mapping out multiple output formats (white paper, video, web page). This systematic approach ensures content is highly credible, optimized for sales enablement, and ready for multi-channel distribution.

A comprehensive tool for designing, mapping, and optimizing end-to-end marketing and sales funnels. It assists in customer journey mapping, attribution modeling, conversion path diagnosis, and gap analysis across various business models (B2B SaaS, e-commerce, etc.). Ideal for improving lead nurture flows and maximizing conversion rates.

Designs an end-to-end, cross-platform retargeting playbook. This tool maps user behavior across the entire conversion funnel, segmenting audiences by stage (e.g., cart abandoners, viewers). It provides detailed guidance on creative sequencing, frequency capping, cross-platform coordination (Meta, Google, TikTok), budget allocation, and technical tracking setup, ensuring a coherent and optimized customer journey.

This tool maps the 'dark funnel,' identifying brand awareness and consideration signals from untracked sources like Reddit, AI chatbots, and word-of-mouth. It aggregates diverse data—including branded search trends, community mentions, and podcast data—to provide a comprehensive view of the true buyer journey, allowing marketers to measure influence beyond traditional analytics platforms.

This skill helps map audience awareness stages to messaging strategies during campaign planning. It diagnoses where customers sit on the awareness ladder (unaware to most aware) and calibrates psychological approaches, language, and persuasion tactics accordingly. Use it to identify audience awareness before writing offers or sequencing content, ensuring the right message matches their current knowledge and motivation levels for better conversion.

This skill builds a deep psychological profile of target customers based on motivations, fears, identity, and trust barriers. It goes beyond demographics to understand emotional drivers and worldview. Use this before positioning, copywriting, or funnel design to create evidence-grounded profiles that downstream skills can consume. It applies frameworks like self-determination theory and identity mapping to infer the psychological structure underlying consumer behavior.