Skill UI

Guides building, optimizing, and measuring customer referral and affiliate programs to turn users into acquisition engines, covering incentives, triggers, messaging tests, fraud controls, and launch readiness.

Guides growth engineers through designing, launching, or optimizing referral and affiliate systems, covering loop mechanics, incentives, triggers, sharing, and measurement to turn customers into acquisition engines.

Guides founders and GTM leaders through designing partner/affiliate programs, from partner recruitment to scaled revenue sharing, recommending tiers, compensation, enablement, and integration strategies.

Provides expert guidance on building, optimizing, and analyzing growth-driving programs. This skill covers the fundamental differences between customer referral schemes and paid affiliate models. Learn to identify key trigger moments, structure compelling incentive mechanisms (single/double-sided), and calculate optimal reward sizes to maximize viral loops and scale customer acquisition for sustained business growth.

This guide serves as an expert resource for designing, optimizing, and measuring viral growth programs, including customer referral and affiliate schemes. It covers everything from identifying ideal trigger moments and selecting the best incentive structure (single-sided vs. double-sided) to setting up comprehensive launch checklists and tracking key metrics like LTV and CAC. Use this to turn existing customers into powerful growth engines.