Skill UI

Guides growth engineers through evaluating, designing, and launching free marketing tools that drive traffic, leads, and backlinks without paid ads, covering idea scoring, UX, lead capture, and launch tactics.

An evidence-led SEO workflow built around the Find → Leverage → Optimize → Win loop. Use it to surface stage-specific AI prompts for keyword research, backlink strategy, on-page improvements, and conversion-focused SEO analysis.

This skill provides expert guidance on Public Relations (PR) and maximizing earned media for software products. It teaches the philosophy of successful pitching, focusing on identifying strong stories (trends, data, human narrative) rather than just the product. Learn four modes of outreach—reactive newsjacking, proactive pitching, inbound requests, and owned assets—to build brand legitimacy, backlinks, and industry authority from journalists and publications.