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This skill provides comprehensive guidance on performance measurement, advanced attribution modeling, and marketing ROI analysis. Use it when setting up detailed tracking systems, analyzing campaign channel performance, building multi-touch attribution models (like Data-Driven or Linear), or generating strategic marketing reports covering KPIs like CAC and LTV.

A comprehensive guide for developing high-impact email marketing campaigns. Covers full lifecycle strategies, including welcome sequences, nurturing workflows, and promotional campaigns. Learn how to optimize deliverability, improve open and click rates, segment audiences, and build effective automation funnels using industry best practices and A/B testing techniques for maximum conversion.

This comprehensive skill provides foundational knowledge in core marketing concepts, psychological principles, and strategic frameworks. It covers the entire customer journey, from initial awareness (TOFU) through consideration, decision, and advocacy. Users can apply advanced models like the Funnel Model, Value Proposition Canvas, and Positioning Statements to structure effective campaigns, refine messaging, and measure key business results.

A comprehensive guide to planning, executing, and optimizing paid media campaigns across major platforms like Google Ads, Meta Ads, and LinkedIn. Covers full-funnel targeting (TOFU-BOFU), critical KPIs (ROAS, CPA), budget allocation rules, and best practices to maximize customer acquisition efficiency.

This skill provides systematic frameworks for tackling complex marketing challenges. It helps overcome creative blocks, reduce campaign complexity, identify root causes of recurring failures, and challenge limiting industry assumptions through advanced methods like collision thinking and inversion exercises. Ideal for strategic planning and optimization.

This skill provides a comprehensive, narrative-first review of any marketing plan. It forces strategic alignment by interrogating six crucial areas: Ideal Customer Profile (ICP), Job To Be Done (JTBD), positioning statement, channel mix, CAC payback, and brand defensibility. Use it before major campaigns, repositioning, or when market performance metrics decline.

A comprehensive guide for performance marketers covering strategy, optimization, and execution across major ad platforms like Google Ads, Meta, and LinkedIn. Learn best practices for campaign structure, audience targeting (lookalikes, retargeting), ad copy frameworks (PAS, BAB), and optimizing key metrics such as CPA and ROAS to drive efficient customer acquisition and scale ad spend.

This guide provides an expert framework for implementing robust analytics tracking, ensuring all data collected is actionable. It covers core principles, event naming conventions, defining key user actions (e.g., signups, purchases), and practical setup using industry tools like GA4 and Google Tag Manager (GTM). Use this when auditing existing tracking, defining conversion funnels, or measuring marketing campaign performance.

A comprehensive guide for creating high-converting, multi-step email campaigns. This resource teaches expert principles for designing welcome, lead nurture, re-engagement, and onboarding sequences. Learn optimal timing, subject line strategies, and content structure to build trust and drive action through automated email flows.

This guide provides expert strategies for planning, building, and optimizing SMS/MMS marketing campaigns for DTC, SaaS, and mobile apps. It covers high-impact use cases like abandoned cart recovery, welcome flows, and post-purchase upsells, while detailing strict adherence to global compliance standards (TCPA, GDPR, A2P 10DLC) to maximize engagement and drive measurable revenue.

SocialClaw is a powerful, agent-first skill designed for comprehensive social media automation. It allows users to schedule and publish content across 13 major platforms (including X, LinkedIn, Instagram, TikTok, and more) using a single workspace API key. Streamline your marketing campaigns by managing content creation, media uploads, scheduling validation, and performance analytics from one central workflow.