Skill UI

This skill provides comprehensive guidance on performance measurement, advanced attribution modeling, and marketing ROI analysis. Use it when setting up detailed tracking systems, analyzing campaign channel performance, building multi-touch attribution models (like Data-Driven or Linear), or generating strategic marketing reports covering KPIs like CAC and LTV.

A comprehensive guide for developing high-impact email marketing campaigns. Covers full lifecycle strategies, including welcome sequences, nurturing workflows, and promotional campaigns. Learn how to optimize deliverability, improve open and click rates, segment audiences, and build effective automation funnels using industry best practices and A/B testing techniques for maximum conversion.

This comprehensive skill provides foundational knowledge in core marketing concepts, psychological principles, and strategic frameworks. It covers the entire customer journey, from initial awareness (TOFU) through consideration, decision, and advocacy. Users can apply advanced models like the Funnel Model, Value Proposition Canvas, and Positioning Statements to structure effective campaigns, refine messaging, and measure key business results.

A comprehensive guide to planning, executing, and optimizing paid media campaigns across major platforms like Google Ads, Meta Ads, and LinkedIn. Covers full-funnel targeting (TOFU-BOFU), critical KPIs (ROAS, CPA), budget allocation rules, and best practices to maximize customer acquisition efficiency.

This skill provides systematic frameworks for tackling complex marketing challenges. It helps overcome creative blocks, reduce campaign complexity, identify root causes of recurring failures, and challenge limiting industry assumptions through advanced methods like collision thinking and inversion exercises. Ideal for strategic planning and optimization.

A narrative-first marketing review framework that pressure-tests positioning, ICP, JTBD, channel mix, and CAC payback before campaign launches or budget shifts. It applies CMO-level forcing questions to decide whether to scale, sharpen, or halt spending.

Expert guidance for paid advertising campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, and other platforms. Covers campaign strategy, audience targeting, bidding, budget allocation, retargeting, and optimization for ROAS and CPA. Includes playbooks for B2B, ABM, and account audits.

A comprehensive guide for creating high-converting, multi-step email campaigns. This resource teaches expert principles for designing welcome, lead nurture, re-engagement, and onboarding sequences. Learn optimal timing, subject line strategies, and content structure to build trust and drive action through automated email flows.

This guide provides expert strategies for planning, building, and optimizing SMS/MMS marketing campaigns for DTC, SaaS, and mobile apps. It covers high-impact use cases like abandoned cart recovery, welcome flows, and post-purchase upsells, while detailing strict adherence to global compliance standards (TCPA, GDPR, A2P 10DLC) to maximize engagement and drive measurable revenue.

SocialClaw is a powerful, agent-first skill designed for comprehensive social media automation. It allows users to schedule and publish content across 13 major platforms (including X, LinkedIn, Instagram, TikTok, and more) using a single workspace API key. Streamline your marketing campaigns by managing content creation, media uploads, scheduling validation, and performance analytics from one central workflow.

Generates complete, highly structured, and sequenced multi-email campaigns for various purposes, including user onboarding, product launches, lead nurturing, and re-engagement. The skill creates detailed content for each email, including attention-grabbing subject lines, preview text, full body copy, primary CTA button text, and a strategic note explaining the psychological intent. It ensures the entire sequence maintains a consistent narrative arc while allowing each email to stand alone.

This skill generates a comprehensive, professional brief designed for influencer marketing campaigns. It systematically structures all necessary components—including defined campaign goals, target audience profiles, specific content deliverables (e.g., Reels, Stories), creative guidelines, and key messaging—making the output ready to send directly to creators, talent agencies, or brand partners.