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Search Customer Acquisition , found 3 results

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Paid Ads Playbook

coreyhaines31/marketingskills

Guides paid advertising strategy from platform selection through creative testing and optimization, helping marketers brief goals, budgets, and audiences for Google, Meta, LinkedIn, X and other channels to drive efficient customer acquisition.

Referral Growth Playbook

referral-program

coreyhaines31/marketingskills

Guides building, optimizing, and measuring customer referral and affiliate programs to turn users into acquisition engines, covering incentives, triggers, messaging tests, fraud controls, and launch readiness.

Channel Evaluation Advisor

acquisition-channel-advisor

deanpeters/Product-Manager-Skills

Guides product and growth teams through evaluating whether to scale, test, or kill acquisition channels using unit economics (CAC, LTV, payback), customer quality (retention, NRR), and scalability indicators for data-driven go-to-market budgeting.

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