jmr-tables-figures
brycewang-stanford/Awesome-Journal-Skills
This guide outlines strict guidelines for formatting tables and figures required for submission to the Journal of Marketing Research (JMR). It details managing the crucial 50-page manuscript limit versus the Web Appendix, ensuring all statistics adhere to AMA style (e.g., reporting exact p-values, standard errors, and effect sizes). It is designed for authors who need to transform raw results into publication-ready, self-contained, and compliant academic exhibits.